Marketing Strategy Expert
Averi
Lifecycle Marketing Manager
Shippo
full-time
Posted on:
Location Type: Remote
Location: Remote • Hawaii, Nevada, New Mexico, Ohio, Oregon, Virginia, West Virginia • 🇺🇸 United States
Visit company websiteSalary
💰 $107,000 - $145,000 per year
Job Level
Mid-LevelSenior
About the role
- Define and execute Shippo’s lifecycle marketing strategy to drive key business outcomes like user activation, product adoption, and customer retention.
- Own the end-to-end development of our email marketing programs, from strategic planning and campaign builds to deployment and analysis.
- Partner with Product, Engineering, and Support to manage and deploy critical operational communications, including product updates, service notifications, and emergency alerts.
- Design, build, and optimize automated nurture campaigns in Marketo that guide new users to their "aha!" moment and convert them into active customers.
- Develop targeted campaigns to increase product usage, prevent churn, and successfully upsell new features or plans to our existing customer base.
- Manage and segment our customer database to ensure communications are highly personalized, relevant, and timely.
- Partner with Design/Content to produce on‑brand, accessible, mobile‑first templates; own QA across major clients (e.g., Apple Mail, Outlook, Gmail)
- Own and report on key lifecycle marketing metrics, including email performance but more importantly business impact (user activation rates, feature adoption, and churn reduction)
- Establish a rigorous A/B testing framework to continuously experiment and improve campaign performance.
- Analyze results to deliver actionable insights and recommendations for optimizing the entire customer journey.
- Own the email/lifecycle governance (send priorities, frequency caps), deliverability health (domain authentication, reputation monitoring, list hygiene, bounce/unsubscribe management, and inbox placement) and compliance (CAN‑SPAM, CASL, GDPR/UK‑GDPR, and CCPA/CPRA)
Requirements
- 5+ years of experience in lifecycle, email, or growth marketing, preferably in an eCommerce / B2C or high-volume B2B environment.
- Deep, hands-on expertise with a marketing automation platform is required; proficiency with Marketo is strongly preferred.
- Proven email production skills (HTML/CSS fundamentals, accessibility, image optimization) and rigorous QA
- Proven track record of developing data-driven lifecycle strategies that have a measurable impact on business goals.
- Strong analytical skills and a hypothesis-driven approach to optimization and experimentation (A/B testing).
- Experience managing transactional email systems (e.g., Mandrill, SendGrid) is a plus.
- Excellent project management and cross-functional collaboration skills
- Exceptional written communication skills and a keen eye for detail.
- A customer-centric mindset with a passion for creating a seamless user experience.
Benefits
- Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents). Pets coverage is also available!
- Take-as-much-as-you-need vacation policy & flexible working
- One week-long company wide winter shutdown
- 3 Volunteer Days Off (VTOs)
- WFH stipend to set up your home office
- Charity donation match up to $100
- Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth
- Fun team in person time through our Shippos Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippos gatherings
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingemail marketingcampaign managementA/B testingHTMLCSSdata-driven strategiescustomer segmentationemail productionmarketing automation
Soft skills
analytical skillsproject managementcross-functional collaborationwritten communicationattention to detailcustomer-centric mindset
