Marketing

• Define and execute Shippo’s lifecycle marketing strategy to drive key business outcomes like user activation, product adoption, and customer retention.
• Own the end-to-end development of our email marketing programs, from strategic planning and campaign builds to deployment and analysis.
• Partner with Product, Engineering, and Support to manage and deploy critical operational communications, including product updates, service notifications, and emergency alerts.
• Design, build, and optimize automated nurture campaigns in Marketo that guide new users to their "aha!" moment and convert them into active customers.
• Develop targeted campaigns to increase product usage, prevent churn, and successfully upsell new features or plans to our existing customer base.
• Manage and segment our customer database to ensure communications are highly personalized, relevant, and timely.
• Partner with Design/Content to produce on‑brand, accessible, mobile‑first templates; own QA across major clients (e.g., Apple Mail, Outlook, Gmail)
• Own and report on key lifecycle marketing metrics, including email performance but more importantly business impact (user activation rates, feature adoption, and churn reduction)
• Establish a rigorous A/B testing framework to continuously experiment and improve campaign performance.
• Analyze results to deliver actionable insights and recommendations for optimizing the entire customer journey.
• Own the email/lifecycle governance (send priorities, frequency caps), deliverability health (domain authentication, reputation monitoring, list hygiene, bounce/unsubscribe management, and inbox placement) and compliance (CAN‑SPAM, CASL, GDPR/UK‑GDPR, and CCPA/CPRA)

Lifecycle Marketing Manager

Marketing Coordinator

Marketing Intern II

Senior Manager, International Integrated Marketing

Senior Advisor, Strategic Marketing Campaign Development

Marketing Automation Specialist, Member Acquisition