Marketing Strategy Expert
Averi
Senior Manager, Strategic Marketing
MedeAnalytics
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $125,000 - $140,000 per year
Job Level
Senior
About the role
- Develop and execute marketing plans to meet strategic imperatives and achieve business objectives
- Manage the content strategy of the company, serve as a primary content author, and create and maintain a consistent voice for the company
- Maintain a thorough understanding of the US healthcare market (Payer and Provider experience preferred) and gather competitive intel for internal understanding
- Serve as a ‘trusted marketing partner’ to sales and product
- Help develop the MedeAnalytics brand within existing and new channels/market segments
- Work with marketing operations and creative/design to execute effective customer and industry events and marketing campaigns that are on-brand via appropriate channels
- Develop and align a sales enablement strategy providing content and tools for effective lead generation activities
- Produce high value reference stories to support key sales, marketing and launch initiatives
- Provide design and creative expertise in support of marketing activities
Requirements
- Bachelor’s degree in related field required; Masters preferred
- 8+ years of experience in B2B marketing in healthcare IT
- Ability to work independently with a practical, "roll-up your sleeves" style to get work done and meet the high paced demands of a high growth-oriented business
- Demonstrated expertise in executing high impact marketing content, programs and campaigns using all relevant channels and media
- Creative thinker with the ability to take both strategic and tactical direction
- Excellent project management skills
- Strong written and verbal communication/presentation skills
- Demonstrated experience engaging with and collaborating cross-functionally with a team player mentality
- Digital Marketing / Marketing automation platform experience required; Experience using Salesforce, Pardot, SalesLoft, a plus.
- Graphic design and video editing capabilities highly preferred
Benefits
- Comprehensive Medical, Dental, and Vision Coverage – Effective the first of the month following your start date
- Company-Paid Life & AD&D Insurance, plus Short-Term and Long-Term Disability (STD/LTD)
- Company-Paid Employee Assistance Program (EAP) premium tier for your wellbeing
- 401(k) Plan with company match
- Paid Holidays and Paid Time Off (PTO) Accruals
- Employee Referral Bonus Program
- Professional Development Opportunities to support your growth
- And More!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingmarketing contentmarketing programsmarketing campaignsproject managementgraphic designvideo editingsales enablement strategylead generationcontent strategy
Soft skills
independent workcreative thinkingstrategic directiontactical directionstrong communicationpresentation skillscollaborationteam player mentalitypractical problem-solvinghigh-paced adaptability
Certifications
Bachelor’s degreeMaster’s degree (preferred)
