MedeAnalytics

Digital Marketing

• Collaborate with strategic marketing and cross-functional teams to execute digital marketing plans based on marketing and business objectives to effectively reach and engage our target audiences.
• Develop an array of digital programs and tactics, leveraging events, tradeshows, display ads and SEO/SEM to build brand awareness, promote thought leadership, and generate leads and cross-sell opportunities.
• Oversee development and implement revisions/updates to all websites, including content and engagement reporting. Manage digital agencies.
• Utilize marketing automation platforms (CRM) and other technologies to develop lead flow, tracking and reporting to support lead generation, drip and nurture campaigns, event invitations, market research initiatives and e-newsletters.
• Mange ICP and tradeshow target lists optimizing for maximum reachability and loading into marketing automation and Salesforce.
• Partner with creative to ensure visual design and layouts of websites and communications are consistent with branding guidelines and optimized for engagement.
• Develop A-B tests, track and analyze tactics, and adjust as necessary to gain the widest engagement across target audiences. Ensure marketing outreach and engagement results are captured in the company’s marketing automation and CRM platforms.
• Support the development and execution of campaign strategies and content calendars to drive brand awareness and thought leadership across various social media outlets.
• Establish and track KPIs, SEO results and ROI targets for all digital marketing campaigns.

Digital Marketing Specialist

Business Analyst

• Act as the primary point of contact for client onboarding, production support and analytics strategy.
• Conduct client-facing meetings to gather and document detailed business requirements.
• Translate business needs into technical specifications and data requirements.
• Recommend optimal metrics, dimensions, and cube structures tailored to payer or provider use cases.
• Build collaborative partnerships with internal and external stakeholders.
• Guide clients through secure data ingestion using SFTP, REST APIs, and AWS S3 buckets.
• Collaborate with engineering teams to ensure successful data landing and transformation in cloud platforms (AWS, Snowflake, Trino).
• Join and reconcile disparate datasets and trace data lineage from source to target.
• Collaborate with technical team members to develop or enhance Python scripts used in data validation, transformation, and automation.
• Maintain thorough documentation of client-specific configurations and data flows.
• Design dimensional models and OLAP cubes for healthcare analytics (e.g., cost/utilization, risk adjustment, quality).
• Support dashboard/report development using tools like Tableau, Power BI, or Looker.
• Perform exploratory data analysis to uncover insights and support client decision-making.
• Respond promptly to client inquiries in a professional manner.
• Troubleshoot data issues and coordinate resolution across engineering and testing teams.
• Identify opportunities for optimization in data pipelines, reporting structures, and metric definitions.
• Lead internal initiatives to improve onboarding processes, data quality, and client satisfaction.

Senior Business Analyst

Marketing

• Develop and execute marketing plans to meet strategic imperatives and achieve business objectives
• Manage the content strategy of the company, serve as a primary content author, and create and maintain a consistent voice for the company
• Maintain a thorough understanding of the US healthcare market (Payer and Provider experience preferred) and gather competitive intel for internal understanding
• Serve as a ‘trusted marketing partner’ to sales and product
• Help develop the MedeAnalytics brand within existing and new channels/market segments
• Work with marketing operations and creative/design to execute effective customer and industry events and marketing campaigns that are on-brand via appropriate channels
• Develop and align a sales enablement strategy providing content and tools for effective lead generation activities
• Produce high value reference stories to support key sales, marketing and launch initiatives
• Provide design and creative expertise in support of marketing activities

Digital Marketing Specialist

Senior Business Analyst

Senior Manager, Strategic Marketing