MedeAnalytics

Marketing

• Develop and execute marketing plans to meet strategic imperatives and achieve business objectives
• Manage the content strategy of the company, serve as a primary content author, and create and maintain a consistent voice for the company
• Maintain a thorough understanding of the US healthcare market (Payer and Provider experience preferred) and gather competitive intel for internal understanding
• Serve as a ‘trusted marketing partner’ to sales and product
• Help develop the MedeAnalytics brand within existing and new channels/market segments
• Work with marketing operations and creative/design to execute effective customer and industry events and marketing campaigns that are on-brand via appropriate channels
• Develop and align a sales enablement strategy providing content and tools for effective lead generation activities
• Produce high value reference stories to support key sales, marketing and launch initiatives
• Provide design and creative expertise in support of marketing activities

Senior Manager, Strategic Marketing