MedeAnalytics

Marketing Operations

• Partner with the Digital Marketing Manager and Sales Operations team to drive clean, accurate HubSpot and Salesforce data
• Monitor lead lifecycle stages, source tracking, and field mappings HubSpot to Salesforce to ensure reliable reporting and campaign execution
• Manage ICP segmentation lists, ensuring correct targeting and suppression logic for all outbound campaigns, making recommendations as needed for improvements
• Guide, document and refine proposal, contracting, budgeting, and marketing operations processes to improve efficiency, accuracy, and scalability
• Input aligned tactics into Project Management tool proactively driving visibility and accountability across Marketing team on assigned tasks and timelines
• Work closely with the full Marketing team to support a robust campaign/program calendar, analyzing KPIs and results to hit departmental and organizational goals
• Build and maintain dashboards and campaign performance reports across all channels, digital and live events, in HubSpot and Salesforce reporting on ROI measurement across programs and return against spend
• Recommend new tests, experiments, and optimizations based on performance insights to optimize results
• Partner with Sales Operations to maintain a smooth, accurate lead handoff process
• Identify opportunities to streamline workflows and enhance the interplay between marketing technology tools bringing in new tools to use and adoption of team
• Ensure consistent use of naming conventions, folder structure, and operational best practices across all marketing programs
• Support data needs, campaign analysis, and reporting as requested by Marketing and Sales partners

Marketing Operations Specialist