Seattle Bank

Growth Marketing

• Oversee and optimize paid acquisition campaigns across search, social, display, and other performance channels
• Manage the day-to-day relationship with CD Valet’s external growth marketing firm, including planning, performance reviews, and testing priorities
• Support testing and evaluation of new paid marketing platforms and opportunities
• Lead and grow CD Valet’s affiliate and influencer marketing programs
• Recruit and manage affiliate partners, including content development, performance tracking, and ongoing optimization
• Ensure affiliate and influencer messaging and traffic quality align with financial services standards and compliance requirements
• Own paid growth analytics and reporting across channels and partners
• Track and analyze KPIs such as CAC, ROAS, conversion rates, and funnel performance
• Provide clear insights and recommendations to Marketing, Product, and leadership
• Ensure data accuracy and consistency across platforms
• Partner with Product to improve end-to-end customer journeys to improve conversion
• Identify friction points in the funnel and collaborate on experiments to improve conversion rates

Paid Growth Marketing Manager

Product Manager

• Manage the development and prioritization of new product experiences within the CD Valet product suite
• Lead a team of designers, engineers, data analysts, and quality assurance associates in order to facilitate the creation and implementation of new features and enhancements
• Analyze product requests from internal and external customers to establish appropriate product roadmap and necessary backlog
• Prioritize workstreams, manage trade-offs, and maintain stakeholder communication regarding timeline and delivery statuses
• In collaboration with the Head of Product, define the product vision and strategy in order to meet company goals
• Monitor and drive product adoption, working with go-to-market team members to create impactful launch strategies and ensure customer success
• Work closely with cross-functional stakeholders across marketing, sales, IT, and other team members to ensure aligned execution
• Stay ahead of industry trends and best practices, ensuring our CD marketplace continues to not only meet but exceed expectations in performance, security, and compliance
• Participate in regular meetings to provide updates and strategize for future success
• Travel as needed with the team to help represent CD Valet at events

Principal Product Manager

• Support keyword research, content audits, and basic competitive reviews to identify content gaps and organic growth opportunities, in partnership with the Organic Growth Marketing Manager.
• Develop and manage CD Valet’s social media presence (Reddit, LinkedIn, Facebook, Instagram, X and other platforms), including drafting posts, scheduling content, monitoring engagement, and flagging trends or opportunities.
• Draft and update SEO-rich content (e.g., blog posts, educational articles, landing pages, FAQs) that help drive qualified traffic and engagement.
• Coordinate content production with internal stakeholders and external writers/designers, ensuring consistency with brand guidelines and key messages.
• Implement on-page SEO best practices (titles, meta descriptions, headers, internal links, basic schema where applicable) under the guidance of the Organic Growth Marketing Manager.
• Assist with off-page SEO initiatives such as outreach for backlinks, directory updates, and partner content placements as directed.
• Coordinate closely with paid media and lifecycle teams to ensure organic content supports campaigns and lead nurturing flows.
• Support CD Valet’s financial institution recruitment with content development and SEO/AEO search optimization.
• Help track and report on key performance indicators such as organic traffic, rankings for priority keywords, click-through rates, engagement metrics, and AI visibility.
• Build and maintain content calendars, documentation, and performance dashboards.
• Partner with Product and Marketing Teams to ensure content accurately reflects product features, rate updates, and customer value propositions.
• Collaborate with compliance to ensure all content and social posts meet regulatory requirements and are properly documented.
• Stay current on evolving SEO, AEO, and content trends, especially as they relate to financial services and generative AI, and share learnings with the broader team.
• Perform other related duties and projects as assigned by the Organic Growth Marketing Manager. Reliable attendance and adherence to hybrid/remote work expectations is an essential function of this job.

Paid Growth Marketing Manager

Principal Product Manager

Organic Growth Marketing Specialist