Paid Growth Marketing Manager
Seattle Bank
full-time
Posted on:
Location Type: Hybrid
Location: Mercer Island • Washington • United States
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Salary
💰 $90,000 - $120,000 per year
About the role
- Oversee and optimize paid acquisition campaigns across search, social, display, and other performance channels
- Manage the day-to-day relationship with CD Valet’s external growth marketing firm, including planning, performance reviews, and testing priorities
- Support testing and evaluation of new paid marketing platforms and opportunities
- Lead and grow CD Valet’s affiliate and influencer marketing programs
- Recruit and manage affiliate partners, including content development, performance tracking, and ongoing optimization
- Ensure affiliate and influencer messaging and traffic quality align with financial services standards and compliance requirements
- Own paid growth analytics and reporting across channels and partners
- Track and analyze KPIs such as CAC, ROAS, conversion rates, and funnel performance
- Provide clear insights and recommendations to Marketing, Product, and leadership
- Ensure data accuracy and consistency across platforms
- Partner with Product to improve end-to-end customer journeys to improve conversion
- Identify friction points in the funnel and collaborate on experiments to improve conversion rates
Requirements
- Bachelor’s degree in marketing, communications, business, or related field preferred.
- 5–7 years of experience in paid, performance, or growth marketing roles.
- Hands-on experience managing paid acquisition campaigns and budgets.
- Experience working with external agencies or growth marketing partners.
- Experience with influencer and affiliate marketing programs or partner-driven growth.
- Strong analytical skills with experience in attribution and performance reporting.
- Comfort operating in regulated or compliance-conscious environments.
- Ability to work cross-functionally with Product, Marketing, and other stakeholders.
- Experience in fintech, financial services, or regulated marketplaces.
- Experience developing and executing marketing campaigns targeting older adults (typically ages 55+, including retirees and pre-retirees).
- Familiarity with deposit products (savings, CDs, money market, etc.).
- Experience with A/B testing, experimentation, or funnel optimization tools.
Benefits
- Medical/Vision, and Dental insurance
- Life Insurance, Long Term Disability, Voluntary Life
- 401K with Bank contribution, Stock Award, and Incentive Opportunity
- Paid Time Off: Vacation – 3 Weeks Sick Time – 1 hour per 40 hours worked Holidays – 10 days
- Company social events, paid volunteer hours, quarterly incentive awards, and professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid acquisition campaignsperformance marketingaffiliate marketinginfluencer marketingKPI analysisA/B testingfunnel optimizationattribution reportingbudget managementdata accuracy
Soft Skills
analytical skillscross-functional collaborationcommunicationleadershiprelationship managementinsight generationproblem-solvingperformance trackingcontent developmentrecommendation delivery
Certifications
Bachelor’s degree in marketingBachelor’s degree in communicationsBachelor’s degree in business