Senior Product Marketing Manager, Enablement & Pricing
ActiveProspect
Senior Brand Manager
SCOPE Eyecare & Healthcare
contract
Posted on:
Origin: • 🇬🇧 United Kingdom
Visit company websiteJob Level
Senior
About the role
- Lead the Global brand strategy (US, UK, IE) and go-to-market execution for assigned brands in the UK & Ireland, acting as the market specialist and ensuring delivery of brand objectives (sell-out vs. target and growth, and market share targets).
- Own the annual planning cycle, drive insight-led decision making, and orchestrate cross-functional teams to deliver innovation, campaigns, launches, and commercial performance end‑to‑end.
- Prepare and present annual brand plans and marketing calendars; secure cross‑functional alignment.
- Deliver brand performance goals and provide regular reporting on sell‑out, share, and KPIs (monthly, quarterly, annual).
- Identify and size growth opportunities using consumer and HCP insight; build business cases and activation plans.
- Develop consumer campaign concepts, integrated briefs, and launch plans; own day to day project leadership with internal teams and partner agencies.
- Commission and interpret consumer research (as approved by Lead); turn findings into clear insights and actionable decisions.
- Define HCP engagement and communication strategy including sell-in story and assets.
- Set clear KPIs and performance measurement plans; track, optimise, and report.
- Deliver all plans on time and within budget; hold agencies to performance standards.
- Lead monthly KPI reviews across awareness, consideration, conversion, retention, and advocacy; translate analytics into actions.
- Own bottom up brand forecasts in partnership with Sales/Supply Chain; input to pricing, promotions, and mix optimisation.
- Manage working budgets with Finance; reallocate spend to highest ROI activities.
- Partner effectively with Sales Leads, In‑Market Brand Leads, R&D/NPD/Medical/Regulatory, Trade Marketing, Digital, Finance, Supply Chain, and external agencies to deliver brand goals.
- Present brand performance and priorities to the MLT.
- Coach, brief, and upskill 3 direct reports and cross functional partners; model proactive, accountable behaviours.
- Contribute to weekly/monthly operating rhythms; drive clarity, timelines, and decisions.
Requirements
- University degree qualification or equivalent in Marketing, Business Management or a related field
- 7+ years brand/product marketing with minimum of 5 years medical device, pharma, OTC or consumer health experience
- Food supplements experience advantageous in both US and European markets
- 2 years of people leadership or brand portfolio experience
- 2 years experience as a NPD lead from charter to launch
- Experience in both B2C and B2B channels required
- Proven experience within commercial functions, ideally Marketing or Trade Marketing
- Understanding of the UK Optical & Pharmacy market an advantage
- Proven experience of delivering added value marketing campaigns (Retail and Pharmaceutical) with demonstrable ROI
- Strong Project Management Skills
- Ability to travel to our head offices in the UK and Ireland as required
- Experience of managing third party agencies
- Experience of cross-functional working
- Able to analyse data to develop commercial insights/recommendations/useful information
