Field Marketing Manager
RELX
Vice President of Marketing
Sandstone
full-time
Posted on:
Location Type: Office
Location: Colorado, Maryland, Virginia • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $180,000 per year
Job Level
Lead
About the role
- Reports to Chief Growth Officer
- Develop and implement a comprehensive marketing strategy that aligns with Sandstone’s mission, goals, and growth objectives
- Lead, mentor, and manage high-performing, results-oriented, and data-driven marketing and alumni teams; oversee marketing planning, budgeting, metrics, and reporting
- Elevate and differentiate the brand through positioning, messaging, segmentation, and overall marketing strategy
- Participate in service development strategies and drive integrated marketing across SEO, PPC, content marketing, email marketing, social media, and online advertising campaigns
- Design and implement strategies to attract clients and retain referral sources, leveraging data-driven insights to optimize client engagement
- Conduct market research and analyze trends to identify opportunities; use analytics to measure campaign effectiveness and make data-driven decisions
- Manage the marketing budget, allocating to trackable programs and optimizing the pipeline to support revenue plans
- Collaborate closely with senior leadership to develop and execute ongoing strategies; oversee external agencies and marketing services relationships
- Lead a team skilled in data analytics, generative AI, and community marketing to drive innovation and enhance client experience
- Serve as custodian of the company’s brand and related assets and proactively manage reputation
- Maintain and develop a strong, mission-driven, high-performance culture within the marketing and alumni departments
- Based in Colorado, Maryland, or Virginia with some travel to facilities.
Requirements
- Bachelor’s Degree in related field; Master’s degree preferred, or equivalent experience
- Experience working in Mental Health, Addiction, or Behavioral Health for 5+ year
- Proven track record of leading and managing Growth/Marketing teams
- Demonstrated ability to develop and implement actionable marketing plans that align with business goals, using data and metrics
- Advanced proficiency in marketing analytics and data-driven decision-making, including using CRM
- Outstanding communication and interpersonal skills
- Strong experience with Salesforce, EHR Platforms, Microsoft Office applications including Power Point, Word, and Excel required
- Ideal candidates have proven experience leading quarter over quarter growth in assigned metrics/KPIs
- Board experience highly regarded
- Offer contingent upon passing a comprehensive background check, including criminal records and motor vehicle reports.
Benefits
- A competitive compensation and total rewards package including meaningful salary, merit-based pay increases, bonus incentives, and professional growth opportunities.
- Unlimited PTO package that allows you the flexibility you need for work and life harmony.
- High quality medical, dental, and vision insurance with a variety of package options that meet your needs and majority company paid.
- A robust Employee Assistance Program: Including counseling, legal consultations, financial planning, and wellness coaching.
- A collaborative and supportive community of therapists and team members: Fostering a positive work environment.
- Incentive Bonus (up to 25% of annual salary).
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategydata-driven marketingSEOPPCcontent marketingemail marketingsocial media marketingmarketing analyticsCRMbudget management
Soft skills
leadershipmentoringcommunicationinterpersonal skillscollaborationdata-driven decision-makinginnovationclient engagementteam managementculture development
