Sandstone

Marketing

• Reports to Chief Growth Officer
• Develop and implement a comprehensive marketing strategy that aligns with Sandstone’s mission, goals, and growth objectives
• Lead, mentor, and manage high-performing, results-oriented, and data-driven marketing and alumni teams; oversee marketing planning, budgeting, metrics, and reporting
• Elevate and differentiate the brand through positioning, messaging, segmentation, and overall marketing strategy
• Participate in service development strategies and drive integrated marketing across SEO, PPC, content marketing, email marketing, social media, and online advertising campaigns
• Design and implement strategies to attract clients and retain referral sources, leveraging data-driven insights to optimize client engagement
• Conduct market research and analyze trends to identify opportunities; use analytics to measure campaign effectiveness and make data-driven decisions
• Manage the marketing budget, allocating to trackable programs and optimizing the pipeline to support revenue plans
• Collaborate closely with senior leadership to develop and execute ongoing strategies; oversee external agencies and marketing services relationships
• Lead a team skilled in data analytics, generative AI, and community marketing to drive innovation and enhance client experience
• Serve as custodian of the company’s brand and related assets and proactively manage reputation
• Maintain and develop a strong, mission-driven, high-performance culture within the marketing and alumni departments
• Based in Colorado, Maryland, or Virginia with some travel to facilities.

Vice President of Marketing