RELX

Field Marketing Manager

RELX

full-time

Posted on:

Location Type: Office

Location: Sydney • 🇦🇺 Australia

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Job Level

Mid-LevelSenior

About the role

  • Lead impactful marketing programs to engage audiences in the Academic and Government segment across Australia, New Zealand, and Southeast Asia
  • Develop and execute integrated, localized marketing plans tailored to local market needs
  • Collaborate with central campaign teams to localize and amplify global campaigns
  • Drive new business through targeted campaigns and apply customer journey and segmentation strategies
  • Provide demand generation reporting on campaign outcomes with a focus on MQL generation and marketing-sourced deals
  • Work closely with sales teams and global marketing counterparts to ensure seamless execution and alignment with business objectives
  • Leverage digital marketing strategies and event management to support online and in-person engagement
  • Regularly track campaign performance and optimize marketing strategies to meet growth and revenue goals
  • Report to the APAC Field Marketing Director

Requirements

  • 5 - 8 years of experience in field marketing (preferably in the academic publishing-related or software industry), including campaign management, event management, lead generation, and customer engagement.
  • Proven experience in digital field marketing, demand generation and lead management
  • Experienced in driving campaigns via marketing automation tools, digital and social channels
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively in a matrixed organization
  • Ability to participate in global cross-functional teams and manage time zone differences for international meetings
  • Strong project management skills with a keen attention to detail, and excellent problem-solving and critical thinking abilities
  • Demonstrated experience driving projects and collaborating across teams including Product, Sales, Business Development, Global Marketing, and other stakeholders
  • Proficiency or high-level understanding in digital tools such as Adobe Photoshop, Pardot, Adobe Campaign, Salesforce, etc.
  • Willingness to travel approximately 30%
Benefits
  • We promote a healthy work/life balance across the organisation.
  • Numerous wellbeing initiatives
  • Shared parental leave
  • Study assistance
  • Sabbaticals
  • Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
field marketingcampaign managementevent managementlead generationcustomer engagementdigital marketingdemand generationlead managementproject managementproblem-solving
Soft skills
communicationinterpersonal skillscollaborationattention to detailcritical thinking