UK Director of B2C CRM – Employee Engagement, eCommerce APP
Reward Gateway
Junior Ecommerce Manager
Sand & Sky
full-time
Posted on:
Location Type: Hybrid
Location: London • 🇬🇧 United Kingdom
Visit company websiteJob Level
Junior
About the role
- Own the eCommerce campaign calendar, ensuring all onsite activity aligns with broader marketing plans and brand initiatives.
- Manage product uploads, landing pages, banners, and content updates across Shopify Plus.
- Drive conversion rate optimisation (CRO) through regular audits to identify and fix leakage points across key customer journeys.
- Optimise site UX to reduce hesitation, friction, and bounce—enhancing navigation, layout, and checkout performance in collaboration with design/dev teams.
- Plan and execute A/B testing for key pages and user flows, iterating on offers, messaging, and pricing strategy to boost performance.
- Monitor and report on key eCommerce KPIs (conversion rate, AOV, traffic, revenue) and use insights to guide data-driven decisions.
- Maximise ROI from existing traffic through targeted user journeys, improved segmentation, and high-performing landing pages.
- Work closely with the performance marketing team to align landing pages with ads and ensure traffic from paid, organic, and email converts effectively.
- Develop, launch, and optimise email marketing campaigns, including newsletters, retargeting flows, and loyalty nurturing via Klaviyo.
- Use platforms like Google Analytics, Shopify Plus, and Klaviyo to uncover actionable insights and performance trends.
- Partner with creative and social teams to ensure consistent brand storytelling across all digital touchpoints.
Requirements
- 3+ years of experience in eCommerce, ideally within D2C beauty or skincare.
- Proven expertise in Shopify and Shopify Plus, with a strong grasp of both front-end merchandising and backend operations.
- Experience using Klaviyo, Google Analytics, and other key eCommerce platforms.
- Understanding of basic HTML/CSS for site tweaks and content styling.
- Highly analytical and data-literate—you know how to turn numbers into action.
- Creative and detail-oriented, with a strong eye for brand expression, campaign execution, and customer experience.
- A self-starter who takes ownership and thrives in fast-paced, collaborative environments.
- Excellent communication and project management skills.
Benefits
- Professional development opportunities
- Flexible working arrangements
- Employee discount on products
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
eCommerceconversion rate optimisationA/B testingHTMLCSSdata analysisemail marketingfront-end merchandisingbackend operationssegmentation
Soft skills
analyticalcreativedetail-orientedself-starterownershipcollaborativecommunicationproject management
