Manage the Premier League’s eCommerce platform (shop.premierleague.com) and merchandise sold at international events
Manage day-to-day relationships with online and onsite retail partners and agencies
Report on retail operations, including Quarterly Business Reviews with retail partners and retail budget tracking
Collaborate with partners and internal teams to optimise marketing across SEO, SEM, paid media, email, CRM and affiliate programmes to drive traffic, conversion and retention
Manage product catalogue across retail touch points and work with Brand, Partnership and Licensee teams on product design and licensed product opportunities
Ensure product design resonates with fans and run focus groups where appropriate
Ensure retail partners adhere to Premier League policies (e.g. ethical sourcing, modern slavery)
Coordinate UX/UI optimisation, customer experience, and utilisation of customer, behavioural and transactional data to inform retail strategy
Develop and execute event retail plans with Events & International Engagement, including store set-up, merchandising and coordination with clubs, partners and venues
Support development of long-term retail strategy and identify opportunities for expansion and innovation
Requirements
Experienced eCommerce Manager with deep understanding of driving sales, merchandise design, product mix and pricing
Ability to apply expertise into other retail environments including onsite international events
Knowledge of, and passion for ecommerce and merchandising
Experience in budget reporting, preparing sales data and interpreting/presenting insights to inform strategy
Ability to prioritise workload and manage critical paths and projects on time
Excellent verbal and written communication skills and attention to detail
Good working knowledge of IT packages (e.g. MS Office suite)
Previous experience managing ecommerce partner
Proven experience managing senior stakeholders both internally and externally
Experience coordinating digital marketing across SEO, SEM, paid media, email, CRM and affiliate programmes
Benefits
Hybrid working - chance to work from home on some days each week
Inclusive equal opportunities employer encouraging applications from women, minority ethnic communities, LGBTQ+ people and disabled people
Support for candidates with disabilities including alternative format application materials and interview adjustments
Opportunity to work closely with colleagues across multiple markets and departments
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
eCommerce managementmerchandise designproduct mixpricing strategybudget reportingsales data analysisdigital marketingSEOSEMCRM
Soft skills
communication skillsattention to detailproject managementstakeholder managementworkload prioritization