Ecommerce

• Lead CRM strategy: Build and execute lifecycle marketing plans (acquisition to win-back) that maximise user engagement, retention, and revenue.
• Drive performance: Own user conversion and engagement funnel metrics; develop test-and-learn frameworks and A/B testing processes.
• Campaign excellence: Plan and optimise multi-channel campaigns (email, push, in-app, web) and deliver our Discounts promotions calendar through Braze.
• Merchant collaboration: Partner with Merchant and Retail Media teams to design and deliver marketing campaigns that grow merchant sales and media revenue.
• Partner & agency management: Select and manage agencies as appropriate across Braze operations, strategy and wider creative and campaign development, and align with your team.
• Team leadership: Lead, mentor, and develop a high-performing CRM and automation team; champion Braze best practices and innovation.
• Data & insights: Partner with analytics teams to track KPIs, report on performance, and continually improve through actionable insights.
• Budget ownership: Manage the B2C CRM budget efficiently and contribute to annual and multi-year planning.
• Stakeholder influence: Represent B2C CRM performance at UK ExCo level and collaborate globally within the Edenred Group.
• Lead the way as our expert and visionary on industry trends and guidelines.

UK Director of B2C CRM – Employee Engagement, eCommerce APP

eCommerce Trading Specialist – 6 month FTC

E-Commerce Marketing Manager

Principal Ecommerce Lead

Senior Product Manager, eCommerce

Junior Ecommerce Manager