Merchandise and eCommerce Manager
The Premier League
UK Director of B2C CRM – Employee Engagement, eCommerce APP
Reward Gateway
full-time
Posted on:
Location Type: Hybrid
Location: London • 🇬🇧 United Kingdom
Visit company websiteSalary
💰 £110,000 - £125,000 per year
Job Level
Lead
About the role
- Lead CRM strategy: Build and execute lifecycle marketing plans (acquisition to win-back) that maximise user engagement, retention, and revenue.
- Drive performance: Own user conversion and engagement funnel metrics; develop test-and-learn frameworks and A/B testing processes.
- Campaign excellence: Plan and optimise multi-channel campaigns (email, push, in-app, web) and deliver our Discounts promotions calendar through Braze.
- Merchant collaboration: Partner with Merchant and Retail Media teams to design and deliver marketing campaigns that grow merchant sales and media revenue.
- Partner & agency management: Select and manage agencies as appropriate across Braze operations, strategy and wider creative and campaign development, and align with your team.
- Team leadership: Lead, mentor, and develop a high-performing CRM and automation team; champion Braze best practices and innovation.
- Data & insights: Partner with analytics teams to track KPIs, report on performance, and continually improve through actionable insights.
- Budget ownership: Manage the B2C CRM budget efficiently and contribute to annual and multi-year planning.
- Stakeholder influence: Represent B2C CRM performance at UK ExCo level and collaborate globally within the Edenred Group.
- Lead the way as our expert and visionary on industry trends and guidelines.
Requirements
- Proven senior leadership in B2C CRM, lifecycle, or eCommerce marketing.
- Strong track record of driving engagement and revenue growth through data-led CRM strategies.
- Hands-on experience with Braze and marketing automation platforms.
- Expertise in digital marketing, A/B testing, and campaign optimisation.
- Collaborative leadership style, with experience managing cross-functional teams.
- Experience in retail media or monetising CRM channels desirable; knowledge of employee engagement or cashback/discount platforms a plus.
Benefits
- Screening call with a member of the Talent Acquisition Team
- First stage interview with Chief Merchant Strategy Officer
- Take home assessment
- Final stage interview with Regional Managing Director & Chief Merchant Strategy Officer
- A flexible holiday plan of up to 40 days per year
- £400 a year Wellbeing Allowance
- Private Medical Insurance
- Allowance for professional development books, E-books, and podcasts
- Contributory pension scheme
- Employee, friends and family discounts across 1200+ retail, hospitality and lifestyle brands
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRM strategylifecycle marketingA/B testingcampaign optimisationdata-led CRM strategiesdigital marketingperformance metricsbudget managementKPI tracking
Soft skills
leadershipmentoringcollaborationstakeholder influenceteam development
