Samsara

Senior Manager, Customer Lifecycle Marketing

Samsara

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $119,840 - $214,000 per year

Job Level

Senior

Tech Stack

CloudIoTTableau

About the role

  • Samsara is the pioneer of the Connected Operations Cloud, enabling organizations to harness IoT data to improve safety, efficiency, and sustainability of physical operations.
  • Lead the global customer lifecycle marketing strategy, shaping engagement from onboarding through renewal to drive value realization, adoption, retention, and expansion.
  • Define vision and roadmap for the post-sale journey and align strategy with Customer Outcomes, Product, Marketing, and Sales.
  • Build personalized, data-driven experiences using automation, segmentation, and behavioral insights.
  • Operationalize strategy through modular programs, scalable content frameworks, and audience segmentation.
  • Manage and mentor a globally oriented team responsible for delivering lifecycle experiences at scale.
  • Implement test-and-learn approaches, designing and measuring A/B and multivariate tests to improve activation, adoption, retention, and expansion.
  • Establish global lifecycle reporting and dashboards in partnership with Marketing Ops and Analytics.
  • Translate customer feedback, product usage data, and CS insights into optimized journey designs.

Requirements

  • 8+ years of experience in lifecycle, retention, or growth marketing at high-growth, fast-paced global tech company, including 2+ years of direct people management, with a proven ability to drive cross-functional initiatives in dynamic environments.
  • Demonstrated success defining and scaling end-to-end, data-driven lifecycle programs across multiple segments and geographies.
  • Strategic and solutions-oriented leader with the ability to mobilize teams and drive impactful outcomes in a fast-paced environment.
  • Proven cross-functional leadership with a track record of aligning stakeholders around shared customer goals and driving coordinated execution across complex initiatives.
  • Demonstrated executive presence and communication skills, able to synthesize data into clear narratives and influence stakeholders at all levels.
  • Empathetic team leader who fosters high performance, collaboration, and continuous learning.
  • Hands-on experience with modern customer engagement and reporting tools such as Iterable, Gainsight, Salesforce, Tableau, or Databricks.
  • Bachelor’s degree from a 4-year institution.
  • Deep experience leveraging modern marketing and customer engagement platforms to build, automate, and optimize personalized lifecycle journeys.
  • Strong ability to interpret behavioral data, derive insights, and translate them into actionable strategies through experimentation frameworks.
  • Experience managing structured testing workflows and iterating programs based on feedback and performance metrics.
  • Ability to articulate customer journey strategies tied directly to business outcomes like net retention, customer lifetime value, and expansion revenue.
  • Comfort with ambiguity, smart prioritization, and a bias for rapidly converting insight into execution.