Senior People Business Partner
Marqeta
Go
Director, Workforce Innovation - GTM and Adoption
Salesforce
full-time
Posted on:
Origin: • 🇺🇸 United States • Illinois
Visit company websiteSalary
💰 $177,600 - $257,600 per year
Job Level
Lead
About the role
- Bring Workforce Innovation (WI) programs and products to market and define how they're sold
- Drive employee adoption and engagement through strategic go-to-market (GTM) initiatives
- Lead positioning, messaging, GTM strategy, and enablement of key WI offerings
- Develop messaging frameworks in partnership with Communications to ensure consistent communication across channels
- Tailor messaging to different employee segments to maximize relevance and impact
- Design and execute comprehensive GTM strategies aligned with HR and business objectives
- Develop campaign plans to drive awareness, understanding, and adoption
- Plan and execute launches and rollouts of key WI initiatives
- Develop and deliver enablement programs and resources (presentations, guides, videos)
- Collaborate with HR partners to ensure consistent enablement across the organization
- Monitor and measure market impact of GTM initiatives and employee adoption
- Analyze employee feedback and data to identify improvements in GTM strategies and adoption campaigns
Requirements
- Demonstrated ability to develop compelling product positioning, messaging, and marketing materials
- Demonstrated experience in bringing products to market
- Demonstrated ability to develop and execute successful marketing/campaign plans
- Strong skills in creating effective messaging frameworks and enablement materials
- Excellent strategic thinking and analytical skills, with the ability to use data to drive decisions and optimize campaigns
- Strong communication, presentation, and interpersonal skills, with the ability to influence and collaborate with diverse stakeholders
- Ability to measure and analyze the effectiveness of GTM initiatives
- Strong understanding of employee needs and the ability to tailor GTM strategies to maximize engagement
