Lead GTME Program Manager, CS Product & Pricing
HubSpot
Go
Product Marketing Lead, Consumer Wallet
Affirm
full-time
Posted on:
Origin: • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$109,000 - CA$159,000 per year
Job Level
Senior
Tech Stack
Go
About the role
- Play a strategic and hands-on role in shaping how customers experience Affirm’s products
- Define customer strategy, lead high-impact go-to-market initiatives, and develop compelling narratives that drive business outcomes
- Own strategy and execution end-to-end for go-to-market initiatives
- Build consumer facing communication strategy; test, track and optimize communication strategies
- Navigate ambiguity and manage multiple high-priority initiatives simultaneously
- Advocate for customer pain points and opportunities at key decision-making forums
- Develop frameworks for how teams use customer data to drive actionable decisions
- Develop a nuanced understanding of the Affirm ecosystem and own success metrics for partnership focused area
- Build strong relationships across Partner, Merchant, Product, Sales, Customer Success, Analytics, and other key teams
- Serve as a champion of Affirm’s values and culture, fostering collaboration, transparency, and innovation
Requirements
- 5-7 years of experience in product marketing, or a similar role, ideally in a Payments or Fintech environment
- Proven track record of leading partnership strategy and communication alongside product launches and GTM strategy that delivers business results
- Highly analytical mindset—confident with data and able to extract insights that influence partnership communication and marketing strategies
- Confident cross functional team leader who is able to manage multiple relationships with internal and external stakeholders
- Experience navigating ambiguity and driving alignment in fast-paced environments with shifting priorities
- Proactively identifies areas for improvement in team deliverables, processes, or strategy and implements solutions
- Champions innovation by experimenting with new approaches and sharing learnings with the team
- Excellent communicator and storyteller, with the ability to simplify complex ideas for a wide range of audiences
- Experience working with in-house designers and content developers to drive flawless execution in both design and copy communication
- Campaign development leader with the ability to pull insights from customer data and build an effective campaign with multiple communication touchpoints
