Salary
💰 $177,600 - $281,100 per year
About the role
- Strategic creative leader who shapes and maintains Salesforce’s unique brand voice through written communication
- Develop and scale a differentiated and trusted brand voice across all platforms and materials
- Collaborate with brand creative teams, product marketing teams, agencies and beyond to ensure brand voice is effective and consistent
- Build enablement resources and lead trainings for cross-functional writers and communicators across Salesforce
- Ensure highest-visibility copy in brand campaigns and mainstage keynotes is clear and aligned with brand guidelines
- Provide creative direction for campaigns and projects, ensuring all content aligns with the overall brand strategy
- Utilize modern tools including AI to efficiently scale the Salesforce brand voice
- Work closely with marketing, design, product, and other teams to ensure brand consistency and effective content creation
- Lead, motivate and guide a team, provide constructive feedback, and communicate with stakeholders
Requirements
- 15+ years of copywriting experience, with 5+ years leading brand voice within an agency and/or in-house creative team
- Leading brand voice and/or copy for brand creative for a world-class company at either an agency or in house
- Technology, SAAS and enterprise technology products and service experience preferred
- A Bachelor's degree in English, Journalism, Communications, Marketing, or a related field is often preferred
- Excellent writing, editing, and proofreading skills, with meticulous attention to detail
- Strong conceptual thinking and the ability to translate strategic messaging into compelling copy
- Skilled teacher — able to coach and train people to learn and deploy brand voice, through trainings, workshops, and feedback
- Expert utilizing AI writing tools both at an individual execution level, also at an organizational level for scale and enablement
- Strong collaboration, communication, and presentation skills
- Ability to adapt writing style and tone of voice for diverse audiences and platforms
- Strong portfolio showcasing brand-driven storytelling and impactful campaigns across various formats