Associate Director, HCP Marketing
argenx
Field Marketing Manager, Strategic Segment
SailPoint
full-time
Posted on:
Location Type: Remote
Location: Remote • California, Nevada, Oregon • 🇺🇸 United States
Visit company websiteSalary
💰 $121,800 - $226,200 per year
Job Level
SeniorLead
Tech Stack
Tableau
About the role
- Develop and execute strategic integrated marketing and account-based plans aligned with regional sales priorities to build and generate pipeline
- Act as a strategic partner and trusted marketing/business advisor to regional sales leadership
- Track, analyze, and report on marketing activities and pipeline performance, providing insights and recommendations
- Plan and manage regional activities including first-party and third-party events, industry conferences, tradeshows, webinars, executive roundtables, and workshops
- Drive customized account-based marketing campaigns for key strategic accounts using data, insights, and buyer personas
- Collaborate with product marketing, demand generation, campaigns, and partner teams to define target accounts, buyer personas, messaging, and campaign activation
- Recommend and influence development of content to support integrated campaigns across all funnel stages
- Manage budget, ROI, and performance metrics for all regional marketing programs and campaigns
- Serve as primary field marketing lead for US West territory, aligning with sales and partners to impact pipeline, awareness, engagement, and account growth
Requirements
- Bachelor’s degree in marketing, Communications, Business, or a related field
- MBA a plus
- 8+ years of integrated B2B marketing experience, preferably in Strategic accounts field marketing roles
- Proven success in developing and executing field marketing campaigns, events, and regional demand generation efforts
- Strategic, solutions-oriented mindset with the ability to analyze complex situations, identify opportunities, and recommend clear actions
- Understanding of Strategic accounts buying dynamics and behaviors in US West
- Excellent written and verbal presentation and communication skills
- Exceptional program and project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines and goals
- Strong analytical mindset and results-driven with the ability to pull, analyze, and interpret data and adjust tactics accordingly
- Familiarity with tools such as Salesforce, Marketo, 6Sense, and Tableau
- Ability to travel regionally (15%-25%) as needed
Benefits
- Health and wellness coverage: Medical, dental, and vision insurance
- Disability coverage: Short-term and long-term disability
- Life protection: Life insurance and Accidental Death & Dismemberment (AD&D)
- Additional life coverage options: Supplemental life insurance for employees, spouses, and children
- Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account
- Financial security: 401(k) Savings and Investment Plan with company matching
- Time off benefits: Flexible vacation policy
- Holidays: 8 paid holidays annually
- Sick leave
- Parental support: Paid parental leave
- Employee Assistance Program (EAP) and Care Counselors
- Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options
- Health Savings Account (HSA) with employer contribution
- Eligible for SailPoint Corporate Bonus Plan or role-specific commission
- Potential eligibility for equity participation
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
integrated marketingaccount-based marketingfield marketingdemand generationcampaign managementdata analysisperformance metricsbudget managementevent planningcontent development
Soft skills
strategic mindsetsolutions-orientedanalytical mindsetcommunication skillspresentation skillsprogram managementproject managementtime managementcollaborationadaptability
Certifications
Bachelor’s degree in marketingMBA
