Associate Manager, Channel and Retail Marketing
Zoetis
Associate Director, HCP Marketing
argenx
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Develop and lead media strategy to drive branded and unbranded engagement across digital and non-personal channels targeting healthcare professionals
- Lead the development and execution of high-impact campaigns that integrate digital, media, and non-personal tactics to achieve brand goals and fuel growth
- Collaborate and co-create with multiple functional groups including Marketing, Marketing Operations, BIS, Medical Affairs, Market Access, Compliance, Legal and Regulatory
- Inspire and manage agency partners to deliver innovative, on-time, and on-budget campaigns and creative assets
- Leverage data and insights to measure performance, uncover opportunities, and continuously optimize media and digital initiatives
- Contribute to strategic brand planning, annual planning and budget discussions
- Partner with personal promotional (PP) to align strategy and tactics and optimize data analytics
- Navigate the Promotional Material Review process, working closely with Legal, Regulatory, and Medical Affairs to prioritize projects and ensure timely, compliant development of HCP-directed tactics
- Support the VYVGART brand, launch readiness, and quarterly business reviews; reports to Sr. Director, US HCP Marketing – MG Indication Lead
Requirements
- BS/BA degree (science or business degree preferred)
- 8-10 years of experience in marketing and/or relevant commercial experience in the pharmaceutical/biotech industry
- Experience in rare disease, HCP marketing, omni-channel media preferred
- Strong interpersonal skills and ability to communicate with empathy
- Ability to form partnerships and work collaboratively with cross-functional partners and external vendor partners
- Strong communication, presentation, and facilitation skills
- Understanding of the legal and regulatory environment in pharmaceutical promotions
- Strong project management and organization skills
- Agility and proven ability to influence without authority
- Willingness to travel approximately 30%
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media strategy developmentcampaign executiondata analyticsstrategic brand planningbudget managementproject managementomni-channel mediaperformance measurementcompliance understandingcreative asset management
Soft skills
interpersonal skillscommunication skillscollaborationpresentation skillsfacilitation skillsorganizational skillsinfluence without authorityempathyagilitypartnership building
Certifications
BS/BA degree
