Support the execution of a three-year marketing plan and annual tactical plan for industry leading loyalty programs, including Leaders’ Edge and My Zoetis Rewards, working across species within the Livestock marketing team
Coordinate the implementation and ongoing management of customer rebate programs, working closely with sales support to ensure seamless operationalization and execution
Monitor program performance and provide regular tracking and reporting to Livestock Marketing and Leadership Teams
Leverage customer insights and market research to anticipate trends and inform program strategies alongside the team lead
Maintain and update program resources and applications to ensure communication accuracy and efficiency
Partner across teams to define, implement, and track seasonal promotional programs
Develop and execute a comprehensive marketing plan for Zoetis Retail, ensuring alignment with overall business and marketing objectives
Lead the creation and management of impactful merchandising materials for Zoetis retail partners, enhancing brand presence online and in store
Manage the demand forecast for secondary OTC brands within the portfolio
Support the Retail Strategic Account Team in the development and implementation of ROI focused annual account plans that align with long-term retail goals
Serve as a key liaison between the US Channel Sales team (distribution and retail) and the US Livestock marketing team, fostering collaboration and ensuring timely, effective campaign execution
Develop and maintain an understanding of the animal health industry, customers and competitive dynamics
Requirements
BS or BA required in business, marketing, communications and other applicable fields
MBA or relevant advanced degree preferred
3-5 years of increasing responsibility in marketing
Animal health and/or pharmaceutical experience preferred
Candidate must have experience developing marketing communication strategies and implementing tactical plans and campaigns
Computer experience: Microsoft Windows, Outlook, Word, PowerPoint, Excel, Internet-based programs and tools, Zoom (or similar virtual meeting tool)
Adobe Suite is a plus, but not a requirement
All applicants must possess or obtain authorization to work in the US for Zoetis
Individuals requiring sponsorship must disclose this fact
Benefits
healthcare and insurance benefits beginning on day one
a 401K plan with a match and profit-sharing contribution from Zoetis
4 weeks of vacation
short-term incentive compensation
comprehensive benefits package that supports the physical, emotional and financial wellbeing of our colleagues and their families
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing plan developmentcustomer rebate program managementprogram performance monitoringmarket research analysismerchandising material creationdemand forecastingROI focused account planningmarketing communication strategy developmenttactical plan implementation