Senior Manager, Customer Lifecycle Marketing
Samsara
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $119,840 - $214,000 per year
Job Level
Senior
Tech Stack
Tableau
About the role
- Lead strategy and evolution of global post-sale lifecycle programs (onboarding, adoption, retention, expansion, renewal, advocacy).
- Build personalized, data-driven experiences using automation, segmentation, and behavioral insights to drive customer value and adoption.
- Define vision and roadmap for customer lifecycle strategy and establish modular programs and scalable content frameworks.
- Collaborate cross-functionally with Marketing, Customer Outcomes, Product, and Sales to ensure strategic alignment and coordinated execution.
- Manage, mentor, and scale a globally oriented lifecycle marketing team; foster ownership, experimentation, and customer-centric thinking.
- Implement test-and-learn approaches: design and measure A/B and multivariate tests to improve activation, adoption, retention, and expansion.
- Build global lifecycle reporting frameworks and dashboards in partnership with Marketing Ops and Marketing Data Analytics.
- Translate customer insights (product usage, support, CS intelligence) into optimized journey design and prioritized lifecycle initiatives.
- Champion and embed Samsara’s cultural principles across global teams.
Requirements
- 8+ years of experience in lifecycle, retention, or growth marketing at high-growth, fast-paced global tech company, including 2+ years of direct people management, with a proven ability to drive cross-functional initiatives in dynamic environments.
- Demonstrated success defining and scaling end-to-end, data-driven lifecycle programs across multiple segments and geographies.
- Strategic and solutions-oriented leader with the ability to mobilize teams and drive impactful outcomes in a fast-paced environment.
- Proven cross-functional leadership with a track record of aligning stakeholders around shared customer goals and driving coordinated execution across complex initiatives.
- Demonstrated executive presence and communication skills, able to synthesize data into clear narratives and influence stakeholders at all levels.
- Empathetic team leader who fosters high performance, collaboration, and continuous learning.
- Hands-on experience with modern customer engagement and reporting tools such as Iterable, Gainsight, Salesforce, Tableau, or Databricks.
- Bachelor’s degree from a 4-year institution.
- Preferred: Deep experience leveraging modern marketing and customer engagement platforms to build, automate, and optimize personalized lifecycle journeys, segmentation, journey orchestration, and customer scoring.
- Preferred: Strong ability to interpret behavioral data, derive insights, and translate them into actionable strategies, especially through experimentation frameworks.
- Preferred: Experience managing structured testing workflows, iterating programs based on feedback and performance metrics.
- Preferred: Ability to articulate customer journey strategies tied directly to business outcomes (net retention, CLTV, expansion revenue).
Benefits
- Competitive total compensation package
- Employee-led remote and flexible working
- Health benefits
- Flexible working model (offices open and remote options)
- Reasonable accommodations for applicants with disabilities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingretention marketinggrowth marketingdata-driven programsA/B testingmultivariate testingcustomer journey designsegmentationjourney orchestrationcustomer scoring
Soft skills
strategic leadershipcross-functional collaborationcommunication skillsteam managementcustomer-centric thinkingempathetic leadershipproblem-solvinginfluencing stakeholderscontinuous learningdata synthesis