About the role
- Lead national and regional conferences, trade shows, and sponsored activations (e.g., RSA, Black Hat, FS-ISAC)
- Drive end-to-end event strategy including budgeting, booth logistics, speaker coordination, content tie-ins, on-site operations, and follow-up
- Partner with sales leadership to secure territory buy-in and align pre- and post-event plans
- Manage co-branded activations with key partners, including booths, happy hours, and joint promotions
- Integrate events with digital and content demand generation and ABM campaigns
- Lead post-event analysis measuring performance against KPIs, pipeline impact, and ROI
- Own NA conferences and trade shows budget and manage vendor negotiations
- Support internal events like SKOs, QBRs, and team off-sites alongside peer Field Marketer
- Collaborate closely with content, product marketing, sales, and SDRs to leverage events across the funnel
Requirements
- 2+ years of field marketing experience with a focus on national conferences and trade shows (cybersecurity experience a plus)
- Proven success driving integrated event strategies tied to demand generation and pipeline growth
- Exceptional project management skills with the ability to manage multiple events simultaneously
- Strong collaboration skills with cross-functional teams, partners, and external vendors
- Hands-on experience with HubSpot, Salesforce, Asana, and vendor/agency management preferred
- Excellent written and verbal communication skills, with executive presence when representing Zero Networks
- Willingness to travel 25–30% as needed for conferences and event execution
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
event strategybudgetingbooth logisticsspeaker coordinationcontent tie-inson-site operationspost-event analysisKPI measurementpipeline impactROI analysis
Soft skills
project managementcollaborationcommunicationexecutive presence