Customer Success Manager
EZ Texting
Tableau
Senior Field Events Marketing Specialist
SailPoint
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $95,700 - $177,700 per year
Job Level
Senior
Tech Stack
Tableau
About the role
- Develop and execute comprehensive field event strategies that align with Field Marketing’s objectives, priorities, and integrated campaigns
- Serve as the primary owner for a portfolio of SailPoint-led and 3rd-party field events and roundtables, including local and regional tradeshows and conferences
- Lead the full lifecycle of event management, from strategy and ideation, venue and vendor selection, contract negotiation, and logistics to on-site execution and post-event evaluation
- Collaborate cross-functionally with internal teams (Sales, Product Marketing, Brand, Communications, etc.), agency partners, and vendors to deliver cohesive and impactful event experiences
- Drive engagement and event attendance by executing innovative promotional strategies across channels, ensuring alignment with broader marketing initiatives and coordination with Sales and GTM teams
- Design and implement frameworks to track KPIs, event outcomes, and ROI; provide regular reporting and participant feedback analysis
- Maintain up-to-date knowledge of local and regional tradeshows, conferences, and industry events to identify opportunities and competitor activity
- Oversee event budgets, ensuring efficient allocation of resources and adherence to financial guidelines
- Uphold the company’s brand standards across all event activations
- Report into and support the AMS Regional Field Marketing team to drive awareness, generate pipeline, and accelerate the business
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience
- 4+ years of hands-on experience in field event marketing planning and execution in a fast-paced technology environment
- Demonstrated expertise in planning and executing vendor-led events, roundtables, and local and regional 3rd-party tradeshows and conferences
- Proven track record of delivering successful field events and activations
- Excellent strategic thinking, project management, interpersonal, communication and presentation skills
- Proficiency with marketing automation, event management platforms, and analytics tools such as Marketo, CVENT, Salesforce, Tableau, etc.
- Experience with budget management, vendor and supplier management, and raising purchase requests and orders in tools such as Coupa, etc.
- Strong data analysis skills, with the ability to report on event success and derive actionable recommendations
- Ability to quickly adjust strategies in response to market shifts or on-the-ground challenges and to be comfortable with ambiguity and fast paced environments
- Demonstrated ability to work independently with minimal supervision and collaboratively and cross-functionally as part of a team
- Ability and willingness to travel (25%-30%) for event coordination and execution
