Safariland

Account Manager

• Service existing accounts, obtain orders, and establish new accounts by planning and organizing daily customer calls
• Adapt sales presentations to customer type and competitive environment
• Identify sales opportunities and guide accounts toward appropriate products
• Request sales quotes and submit orders according to part numbers and agency purchasing guidelines
• Submit activity and results reports to management
• Use the company CRM daily to build and manage the sales pipeline, inform revenue and demand guidance, measure KPIs, and optimize performance
• Analyze CRM data to understand the marketplace, develop deeper market penetration, and displace competitors
• Monitor competitor pricing, products, delivery schedules, and merchandising techniques
• Respond to customer inquiries within 24 hours
• Recommend changes to products, services, and policies based on results and competitive intelligence
• Resolve customer complaints by investigating problems, developing solutions, preparing reports, and making recommendations to management
• Establish working relationships with vendor representatives and develop product knowledge
• Attend regional trade shows and training events and maintain professional and technical knowledge
• Contribute to team efforts and perform other duties as assigned
• Report directly to the VP of Sales or Regional Sales Director
• Manage the regional sales budget

Regional Account Manager

Outside Sales

• Drive territory revenue growth and meet key performance indicators (KPIs)
• Build strategic relationships with law enforcement agencies and regional distributors
• Deliver compelling product presentations and hands-on demos to agency decision makers
• Train and support distributor sales teams to expand Safariland’s reach
• Collaborate with internal teams to manage pricing, logistics, and customer service
• Attend trade shows and industry events to generate leads and strengthen partnerships
• Manage test and evaluation samples and provide market intelligence
• Maintain travel expenses within budget and uphold Safariland’s Code of Conduct
• Position reports to the West Region Sales Director

Territory Sales Manager, Law Enforcement – Southern California

Ecommerce

• Develop and execute onsite merchandising strategies, including product placement, category navigation, and promotional displays to maximize conversion rates and average order value across all branded ecommerce websites and Amazon storefronts.
• Oversee site-wide engagement initiatives, such as personalized recommendations, cross-site linking, content optimization, and loyalty features to foster user retention and reduce bounce rates.
• Analyze user behavior data to identify opportunities for experience improvements and ensure strategies support multiple business units.
• Collaborate with the Customer Acquisition and Experience Manager to align onsite promotions with offsite marketing efforts (email, SMS, paid ads, influencers).
• Manage UX/UI Designer resources to ensure design elements enhance usability, accessibility, brand consistency, and engagement across all platforms.
• Work closely with the Ecommerce Operations Manager on system integrations, policy implementations, and process optimizations that impact onsite functionality (e.g., inventory visibility, fulfillment options, returns/exchanges).
• Monitor and report on key performance indicators (KPIs) such as session duration, pages per session, cart abandonment, cross-site traffic, and conversion rates; provide data-driven recommendations to the Director and functional leads.
• Stay abreast of industry trends in ecommerce engagement and merchandising for manufacturing sectors, incorporating best practices for multi-channel and multi-site sales environments.
• Ensure all onsite engagement activities align with broader customer-service and Amazon goals, creating a seamless experience from acquisition through post-purchase support.

Regional Account Manager

Territory Sales Manager, Law Enforcement – Southern California

E-Commerce Engagement Manager