E-Commerce Engagement Manager

Safariland

E-Commerce Engagement Manager overseeing onsite engagement strategies across multiple branded ecommerce platforms for manufacturing unit. Driving user retention and sales optimization with cross-functional collaboration.

Posted 7/28/2026full-timeRemote • Florida • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in onsite merchandising strategies, ecommerce analytics, and cross-functional collaboration to enhance user engagement and drive conversion rates. Proven ability to manage multi-site ecommerce environments and lead teams in optimizing customer experiences across various platforms.

Highest-signal resume keywords

Onsite MerchandisingEcommerce AnalyticsTeam ManagementCross-Functional CollaborationEcommerce Platforms

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product PlacementCategory NavigationPromotional StrategiesPersonalization StrategiesData AnalysisConversion Rate OptimizationAverage Order Value ImprovementUser Experience OptimizationContent OptimizationLoyalty Features

Soft Skills

LeadershipCollaborationCommunicationStrategic ThinkingProblem Solving

Tools & Technologies

ShopifyMagentoAdobe CommercePersonalization ToolsTesting Tools

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA or Master’s Degree Preferred

Industry Keywords

EcommerceDigital EngagementUser RetentionMulti-Channel SalesManufacturing Sector

Tech Stack

Tools & technologies

Magento

About the role

Key responsibilities & impact

Develop and execute onsite merchandising strategies, including product placement, category navigation, and promotional displays to maximize conversion rates and average order value across all branded ecommerce websites and Amazon storefronts.
Oversee site-wide engagement initiatives, such as personalized recommendations, cross-site linking, content optimization, and loyalty features to foster user retention and reduce bounce rates.
Analyze user behavior data to identify opportunities for experience improvements and ensure strategies support multiple business units.
Collaborate with the Customer Acquisition and Experience Manager to align onsite promotions with offsite marketing efforts (email, SMS, paid ads, influencers).
Manage UX/UI Designer resources to ensure design elements enhance usability, accessibility, brand consistency, and engagement across all platforms.
Work closely with the Ecommerce Operations Manager on system integrations, policy implementations, and process optimizations that impact onsite functionality (e.g., inventory visibility, fulfillment options, returns/exchanges).
Monitor and report on key performance indicators (KPIs) such as session duration, pages per session, cart abandonment, cross-site traffic, and conversion rates; provide data-driven recommendations to the Director and functional leads.
Stay abreast of industry trends in ecommerce engagement and merchandising for manufacturing sectors, incorporating best practices for multi-channel and multi-site sales environments.
Ensure all onsite engagement activities align with broader customer-service and Amazon goals, creating a seamless experience from acquisition through post-purchase support.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Ecommerce, or related field required
Advanced degree (MBA, Master's, PhD) in Marketing Business, ECommerce, or related field preferred
5–8+ years of experience in ecommerce, onsite merchandising, or digital engagement, with proven impact on conversion rate and average order value
2–4+ years of leadership experience, including team management and driving cross-functional initiatives in complex environments
Experience managing multi-site or multi-brand ecommerce environments, ideally within manufacturing or complex business-unit structures
Strong expertise in onsite merchandising, including product placement, category navigation, promotions, and personalization strategies
Proficiency in ecommerce analytics with ability to translate data into actionable optimization strategies
Hands-on experience with ecommerce platforms (e.g., Shopify, Magento/Adobe Commerce) and personalization or testing tools
Demonstrated success collaborating cross-functionally to execute integrated strategies

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Safariland Website LinkedIn All Job Openings 1001 - 5000 employees 🎖️ Defense 🔐 Security 🛍️ eCommerce Defense
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eCommerce Safariland is a manufacturer and retailer of protective and tactical equipment, best known for holsters, duty gear, body armor, communications and hearing-protection systems. It serves law enforcement, military and public-safety customers as well as civilian concealed-carry and shooting-sports markets through an online storefront, dealer network, branded product lines (e. g. , Bianchi, Hatch, Break Free), and education/loyalty programs. E-Commerce Engagement Manager 🔥 29 minutes ago 🐊 Florida – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 🛍️ E-commerce Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Develop and execute onsite merchandising strategies, including product placement, category navigation, and promotional displays to maximize conversion rates and average order value across all branded ecommerce websites and Amazon storefronts.
Oversee site-wide engagement initiatives, such as personalized recommendations, cross-site linking, content optimization, and loyalty features to foster user retention and reduce bounce rates.
Analyze user behavior data to identify opportunities for experience improvements and ensure strategies support multiple business units.
Collaborate with the Customer Acquisition and Experience Manager to align onsite promotions with offsite marketing efforts (email, SMS, paid ads, influencers).
Manage UX/UI Designer resources to ensure design elements enhance usability, accessibility, brand consistency, and engagement across all platforms.
Work closely with the Ecommerce Operations Manager on system integrations, policy implementations, and process optimizations that impact onsite functionality (e.g., inventory visibility, fulfillment options, returns/exchanges).
Monitor and report on key performance indicators (KPIs) such as session duration, pages per session, cart abandonment, cross-site traffic, and conversion rates; provide data-driven recommendations to the Director and functional leads.
Stay abreast of industry trends in ecommerce engagement and merchandising for manufacturing sectors, incorporating best practices for multi-channel and multi-site sales environments.
Ensure all onsite engagement activities align with broader customer-service and Amazon goals, creating a seamless experience from acquisition through post-purchase support. 🎯 Requirements
Bachelor’s degree in Marketing, Business, Ecommerce, or related field required
Advanced degree (MBA, Master's, PhD) in Marketing Business, ECommerce, or related field preferred
5–8+ years of experience in ecommerce, onsite merchandising, or digital engagement, with proven impact on conversion rate and average order value
2–4+ years of leadership experience, including team management and driving cross-functional initiatives in complex environments
Experience managing multi-site or multi-brand ecommerce environments, ideally within manufacturing or complex business-unit structures
Strong expertise in onsite merchandising, including product placement, category navigation, promotions, and personalization strategies
Proficiency in ecommerce analytics with ability to translate data into actionable optimization strategies
Hands-on experience with ecommerce platforms (e.g., Shopify, Magento/Adobe Commerce) and personalization or testing tools
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