
Senior Director, Digital Strategy – B2B
S4 Capital Group
full-time
Posted on:
Location Type: Remote
Location: Missouri • Utah • United States
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Salary
💰 $139,000 - $160,000 per year
Job Level
About the role
- Serve as the day-to-day strategic lead for a single global enterprise B2B account with ~$3M/month in paid media investment
- Own client strategy, growth roadmap, and long-term partnership development with a focus on pipeline creation, acceleration, and revenue contribution
- Architect and evolve integrated, global media plans across paid search, LinkedIn, programmatic, YouTube, ABM, and emerging performance channels to support brand-to-demand objectives
- Translate business, sales, and GTM priorities into paid media strategies aligned to buying stages, personas, account tiers, and regional market dynamics
- Lead annual planning, forecasting, and budget allocation across regions and funnel stages, ensuring strategic consistency with local flexibility
- Guide performance reporting and optimization with a focus on lead quality, account engagement, opportunity influence, and revenue impact
- Partner closely with data, analytics, and CRM teams to activate and optimize against back-end signals (e.g., Salesforce, HubSpot, intent platforms, ABM tools)
- Identify opportunities for innovation across channel mix, audience strategy, creative testing frameworks, and emerging platforms to improve relevance and scale
- Act as a senior strategic partner to client marketing and sales leadership, ensuring tight alignment between media strategy, messaging, and GTM motions
- Mentor and guide internal team members, setting a high bar for strategic thinking, execution excellence, and client leadership
Requirements
- 7+ years of digital marketing experience with deep expertise in B2B performance and full-funnel strategy
- Proven success leading large-scale, global B2B media programs, ideally for enterprise organizations
- Strong command of brand-to-demand strategy, including account-based marketing and multi-stakeholder buying journeys
- Experience translating CRM, sales, and account level data into actionable media insights and optimization decisions
- Advanced understanding of media forecasting, budget allocation, and measurement frameworks (e.g., multi-touch attribution, MMM, incrementality, and experimentation)
- Comfortable presenting strategic POVs, performance insights, and executive-level recommendations to CMOs, VPs of Marketing, and revenue leaders
- Collaborative, confident leader who thrives in cross-functional and multi-region environments
- Strategic and commercially minded – you balance long-term growth strategy with operational rigor and day-to-day optimization
- Known for driving clarity, innovation, and impact within complex B2B ecosystems
- Bachelor’s degree or equivalent work experience.
Benefits
- Excellent, full coverage medical, dental, and vision insurance - more about our coverage here!
- Generous PTO and 15 company-wide holidays
- 401k with company contribution
- Paid parental leave
- Work-life balance with an emphasis on personal well-being
- Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
- A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
- Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingB2B performance strategyaccount-based marketingmedia forecastingbudget allocationmulti-touch attributionincrementalityexperimentationdata analysislead generation
Soft skills
strategic thinkingexecution excellenceclient leadershipcollaborationconfidenceinnovationclaritycross-functional teamworkcommunicationmentoring