Runlayer

Product Marketing

Runlayer

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • New York • United States

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About the role

  • Implement new messaging and positioning across site, sales assets, and campaigns.
  • Build and run structured product launches with video, collateral, and coordinated social campaigns.
  • Enable sales with the right assets, competitive intel, and customer proof points.
  • Own customer marketing: case studies, testimonials, and reference programs.
  • Support partner marketing efforts with ecosystem players (Cursor, 1Password, Anthropic, etc.).
  • Contribute to category creation in a market that doesn't have a name yet.

Requirements

  • 5+ years in product marketing at B2B SaaS, infra, or developer tools companies
  • Deep understanding of infrastructure and AI, able to credibly market to technical audiences
  • Experience marketing to multiple personas: engineers, security teams, CISOs, CIOs, and business functions
  • Taste. You know the difference between forgettable enterprise marketing and brands that cut through (Vercel, Linear, Stripe).
  • Experience building PMM programs from scratch, ideally at early-stage or high-growth companies
  • Strong product launch experience with structured processes and high-quality collateral
  • Exceptional written and visual storytelling skills.
Benefits
  • Competitive salary and equity — compensation that reflects your expertise and customer-facing responsibilities.
  • Paid time off — 4 weeks paid vacation, paid sick leave, and paid parental leave.
  • Professional development — budget for conferences, courses, and certifications in AI, enterprise software, and customer success.
  • Top-tier equipment — your choice of laptop and accessories to create your ideal work environment.
  • Health benefits — comprehensive health, dental, and vision coverage.
  • Customer interaction opportunities — work directly with innovative companies and see the immediate impact of your work.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingstructured product launchescustomer marketingcase studiestestimonialsreference programscollateral creationcompetitive intelligencemarketing to technical audiencesbuilding PMM programs
Soft Skills
exceptional written storytellingvisual storytellingtaste in marketingcommunication skillscollaborationcreativityorganizational skillsstrategic thinkingadaptabilitycustomer-centric mindset