RSA Conference

Data Analyst

• Serve as the primary analytics partner for Marketing, supporting both Conference and Membership business lines
• Develop and maintain reporting frameworks for marketing campaign performance across channels
• Analyze marketing effectiveness and provide actionable recommendations to improve acquisition, engagement, and retention outcomes
• Measure campaign ROI and support data-driven budget allocation decisions
• Establish standardized marketing KPI definitions and reporting methodologies
• Develop and maintain marketing attribution frameworks across Conference and Membership initiatives
• Analyze acquisition channels, conversion funnels, and customer journeys to identify opportunities for optimization
• Support conference registration reporting and performance measurement
• Analyze subscriber acquisition, activation, retention, and lifetime value metrics
• Design and maintain executive dashboards that provide visibility into marketing performance and business outcomes

Senior Data Analyst, Marketing Analytics

General

• Build emails in HubSpot using established templates while ensuring content, links, and formatting are accurate before deployment
• Schedule and deploy email campaigns, including managing send times and audience lists/segmentation within HubSpot
• Implement personalization tokens, smart content, and dynamic fields to improve relevance and engagement
• Conduct A/B tests on subject lines, layouts, and CTAs; analyze results and apply learnings
• Maintain list segmentation and ensure compliance with CAN-SPAM and GDPR best practices
• QA emails thoroughly before deployment across devices and email clients
• Build and maintain landing pages, website pages, and content components within the CMS
• Collaborate with designers to translate mockups and brand guidelines into polished, responsive web pages
• Partner with back-end developers or a development team as needed to implement new functionality
• Optimize pages for performance, SEO, and conversion
• Stay current on HubSpot platform updates, CMS best practices, and web standards

Email & Web Specialist

Vice President

• Own RSAC’s portfolio of executive programs and transform these communities from event-anchored touchpoints into a sustained, trusted, and ultimately monetizable line of business.
• Deliver high-value experience for key CISO communities at RSAC Conference — through closed-door meetings and curated programming — to ensure continued CISO attendance.
• Create loyalty with CISOs that translates into year-round engagement on RSAC’s membership platform and additional in-person and virtual gathering points.
• Further develop RSAC’s fraud footprint, evolving eFG to the next stage with membership and economic impact, as well as key partnerships.
• Lead the Executive Communities Portfolio and oversee all RSAC Executive Communities, with responsibility for full-time employees and contractors; set vision, structure, operating cadence, and performance standards for the team.
• Partner with the RSAC product team to articulate platform requirements for year-round engagement across executive communities.
• Develop business plan for eFG and explore opportunities for sustainable financial models.

Vice President, Executive Communities

Operations

• Build and manage the marketing technology stack including HubSpot, CMS platform, future CRM systems, marketing analytics tools (Google Analytics, Google Tag Manager), and other marketing software
• Own website operations including content updates, design changes, page creation, and ongoing site maintenance to support marketing initiatives and business needs
• Manage operations and production for email in HubSpot, including deliverability, and technical troubleshooting
• Oversee tracking and analysis of email performance data. Recommend testing strategies to improve
• Oversee website performance metrics including traffic, engagement, conversion rates, page speed, and user experience, driving continuous optimization
• Develop and execute SEO and GEO/AEO strategies including site architecture optimization, technical SEO, content structure, and keyword targeting to drive organic traffic and search visibility
• Support cross-functional stakeholders with technical enablement, training, etc. when rolling out new tools and processes
• Develop and optimize workflows and processes to enhance efficiency and productivity across marketing channels, ideally leveraging AI

Senior Data Analyst, Marketing Analytics

Email & Web Specialist

Vice President, Executive Communities

Director, Marketing Technology – Operations