RSA Conference

Marketing

• Be a trusted partner to the product team
• Leverage customer data and research to recommend product enhancements and features
• Build comprehensive GTM strategies for both B2C membership acquisition and future B2B enterprise opportunities
• Design and execute omni-channel campaigns that drive product adoption and revenue growth
• Write and develop marketing content including messaging documents, web copy, email campaigns, case studies, and blog posts
• Design and implement lifecycle marketing programs that nurture users from awareness through activation, engagement, and retention
• Develop automated nurture campaigns and triggered communications that guide users to value realization
• Create re-engagement and win-back campaigns to reduce churn and maximize customer lifetime value
• Partner with cross-functional teams to identify and optimize key conversion points throughout the user journey
• Become an expert on the cybersecurity professional development landscape and competitive threats
• Track industry trends, customer feedback, and market opportunities to inform strategy
• Use data-driven insights to optimize campaigns, improve conversion metrics, and refine lifecycle touchpoints
• Analyze cohort behavior and funnel performance to identify opportunities for growth

Senior Manager, Product and Lifecycle Marketing