RSA Conference

Product Designer

• Lead the re-architecture and consolidation of two existing websites into a single, scalable platform
• Audit the content and structure across both existing websites
• Develop a unified site map and navigation architecture
• Define a scalable page hierarchy and content categorization framework
• Create wireframes for key page templates
• Establish URL structure, internal linking strategy, and heading hierarchy optimized for SEO
• Advise on Generative Engine Optimization (GEO) best practices
• Collaborate with in-house creative designer

Senior UX Strategist, Information Architect