Director, Marketing Technology – Operations

RSA Conference

Director of Marketing Technology & Operations managing marketing technology stack and website operations at RSAC. Collaborating to enhance marketing capabilities and drive organizational security initiatives.

Posted 6/13/2026full-timeRemote • California, Colorado, Florida, Kansas, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Utah, Virginia, Washington • 🇺🇸 United StatesLead💰 $180,000 - $200,000 per yearWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Build and manage the marketing technology stack including HubSpot, CMS platform, future CRM systems, marketing analytics tools (Google Analytics, Google Tag Manager), and other marketing software
Own website operations including content updates, design changes, page creation, and ongoing site maintenance to support marketing initiatives and business needs
Manage operations and production for email in HubSpot, including deliverability, and technical troubleshooting
Oversee tracking and analysis of email performance data. Recommend testing strategies to improve
Oversee website performance metrics including traffic, engagement, conversion rates, page speed, and user experience, driving continuous optimization
Develop and execute SEO and GEO/AEO strategies including site architecture optimization, technical SEO, content structure, and keyword targeting to drive organic traffic and search visibility
Support cross-functional stakeholders with technical enablement, training, etc. when rolling out new tools and processes
Develop and optimize workflows and processes to enhance efficiency and productivity across marketing channels, ideally leveraging AI

Requirements

What you’ll need

10+ years of experience in marketing operations, marketing technology, or digital marketing, with a track record of increasing responsibility
Proven expertise building and managing marketing technology stacks at scale
Proficiency in marketing automation platforms (HubSpot preferred), CRM systems (e.g. Salesforce) and data analytic tools (e.g. Google Tag Manager)
Experience with web content management systems (e.g., WordPress) and web analytics (Google Analytics 4)
Deep understanding of SEO principles, site architecture, and organic search optimization
Strong analytical skills and the ability to interpret marketing data to make informed decisions
Knowledge of marketing compliance and data privacy regulations
Strong collaboration and communication skills, with the ability to translate technical concepts for non-technical audiences
Experience working in consumer subscriptions, B2B SaaS, and technology companies strongly preferred
Certifications in marketing automation and project management desired

Benefits

Comp & perks

Employer‑subsidised medical, dental, and vision insurance
401K retirement employer match
Home office equipment stipend and monthly technology stipend
Thirteen paid holidays per calendar year
Flexible personal time off
Annual employee bonus dependent on company and personal performance
Annual company-wide offsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing technology stackSEOGEO/AEO strategiesemail performance analysisweb content managementdata analyticsmarketing automationtechnical SEOkeyword targetingwebsite performance metrics

Soft Skills

analytical skillscollaborationcommunicationtechnical enablementtrainingprocess optimizationproblem-solvingcross-functional teamworkdecision-makingadaptability

Certifications

marketing automation certificationproject management certification