Senior Data Analyst, Marketing Analytics

RSA Conference

Senior Data Analyst transforming marketing data into actionable insights for RSAC. Focused on driving acquisition, engagement, retention, and revenue growth initiatives.

Posted 7/2/2026full-timeRemote • California, Colorado, Florida, Kansas, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Utah, Virginia, Washington • 🇺🇸 United StatesSenior💰 $110,000 - $125,000 per yearWebsite

Tech Stack

Tools & technologies

CloudSQLTableau

About the role

Key responsibilities & impact

Serve as the primary analytics partner for Marketing, supporting both Conference and Membership business lines
Develop and maintain reporting frameworks for marketing campaign performance across channels
Analyze marketing effectiveness and provide actionable recommendations to improve acquisition, engagement, and retention outcomes
Measure campaign ROI and support data-driven budget allocation decisions
Establish standardized marketing KPI definitions and reporting methodologies
Develop and maintain marketing attribution frameworks across Conference and Membership initiatives
Analyze acquisition channels, conversion funnels, and customer journeys to identify opportunities for optimization
Support conference registration reporting and performance measurement
Analyze subscriber acquisition, activation, retention, and lifetime value metrics
Design and maintain executive dashboards that provide visibility into marketing performance and business outcomes

Requirements

What you’ll need

Bachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, Information Systems, Marketing Analytics, Business Analytics, or a related quantitative field
5–7 years of experience in data analytics, business intelligence, marketing analytics, or related analytical roles
Advanced SQL skills with the ability to independently analyze large and complex datasets
Experience building dashboards and visualizations using Tableau or similar BI tools
Experience working with cloud data platforms such as Snowflake
Strong understanding of marketing analytics, campaign measurement, attribution, and performance reporting
Experience with audience segmentation, customer lifecycle analytics, retention analysis, cohort analysis and lifetime value modeling
Experience communicating analytical findings to business stakeholders and senior leaders
Strong problem-solving skills with the ability to translate business questions into analytical solutions
Excellent written and verbal communication skills
Ability to manage multiple priorities and stakeholders in a fast-paced environment.

Benefits

Comp & perks

Employer‑subsidised medical, dental, and vision insurance
401K retirement employer match
Home office equipment stipend and monthly technology stipend
Thirteen paid holidays per calendar year
Flexible personal time off
Annual employee bonus dependent on company and personal performance
Annual company‑wide offsite

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Data AnalyticsBusiness IntelligenceCampaign MeasurementAttribution AnalysisPerformance ReportingAudience SegmentationCustomer Lifecycle AnalyticsRetention AnalysisCohort AnalysisLifetime Value Modeling

Soft Skills

Excellent Written CommunicationExcellent Verbal CommunicationAbility to Manage Multiple Priorities