RR46 Family of Companies

Account Manager

• Understand the client’s wants and bridge the gap between creative and client to lead to the most successful solution.
• Gather brief from client and engage AdFarm’s Ag-Intel or strategy team for strategic development and resource planning.
• Work collaboratively with the Account Director for a strategic plan to be laid out no matter how big or small the project/campaign.
• Clearly define KPI’s with internal Marketing Data Science Analyst and client.
• Report results back to client and lead reiteration of KPIs, if required.
• Serve as the primary client contact always engaging with a high sense of urgency and continually nurturing to grow the client relationship.
• Strategically identify current and future client service requirements through establishing rapport and building stronger relationships with current and potential clients.
• Manage the SOW, Budget and Project timelines, when a Project Manager is not assigned.
• Acquire knowledge of client’s business so that marketing and advertising problems and opportunities may be anticipated.

General

• Build, test, and deploy emails in platforms such as HubSpot, Marketing Cloud, Mailchimp, and ActiveCampaign, ensuring error-free delivery and consistent rendering across devices and clients.
• Implement personalization strategies within email content to maximize relevance and engagement for different audience segments.
• Execute A/B and multivariate testing (subject lines, creative elements, send times, etc.) to continually improve performance.
• Understand and map customer journeys to create relevant and timely content that guides recipients through the sales funnel.
• Analyze email campaign performance data to identify content trends, understand what resonates with audiences, and make data-driven recommendations for campaign optimization.
• Collaborate with designers, developers, and account managers to ensure smooth workflow from campaign ideation through execution.
• Make HTML/CSS edits when necessary to customize templates or resolve rendering issues.
• Stay informed on industry trends, deliverability best practices, and emerging email technologies.

Email Automation Specialist

Content Marketing Manager

• Content Planning
• Execution
• Community Management
• Trends Analysis & Recommendations
• Collaboration

Content Specialist

Public Relations

• Develop and execute cohesive PR and social media strategies that align with client goals, brand voice, and campaign objectives
• Lead the strategic direction for PR and social media initiatives, ensuring integration across all marketing and communication efforts
• Manage reputation and crisis communication, monitoring brand sentiment and guiding proactive and reactive messaging to protect and enhance client reputation
• Ensure brand consistency across all social content, press materials, messaging, and audience touchpoints
• Collaborate closely with strategy, creative, and account teams to ensure cohesive storytelling and unified execution
• Build relationships with internal teams and external partners, supporting smooth workflows and strong alignment
• Drive audience growth, engagement, and community loyalty across key social platforms and relevant media outlets
• Use analytics tools to assess performance, identify optimization opportunities, and adjust strategies to improve results
• Analyze campaign performance across earned and owned media channels, delivering insights that refine ongoing and future strategies
• Communicate clearly and effectively across disciplines, ensuring stakeholders understand performance, opportunities, and recommendations.

Account Manager

Email Automation Specialist

Content Specialist

PR Strategist