PR Strategist

RR46 Family of Companies

Public Relations Strategist at AdFarm connecting agriculture brands with farmers, developing PR and social media strategies to enhance client reputation and drive engagement.

Posted 6/25/2026full-timeCalgary • 🇨🇦 CanadaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute cohesive PR and social media strategies that align with client goals, brand voice, and campaign objectives
Lead the strategic direction for PR and social media initiatives, ensuring integration across all marketing and communication efforts
Manage reputation and crisis communication, monitoring brand sentiment and guiding proactive and reactive messaging to protect and enhance client reputation
Ensure brand consistency across all social content, press materials, messaging, and audience touchpoints
Collaborate closely with strategy, creative, and account teams to ensure cohesive storytelling and unified execution
Build relationships with internal teams and external partners, supporting smooth workflows and strong alignment
Drive audience growth, engagement, and community loyalty across key social platforms and relevant media outlets
Use analytics tools to assess performance, identify optimization opportunities, and adjust strategies to improve results
Analyze campaign performance across earned and owned media channels, delivering insights that refine ongoing and future strategies
Communicate clearly and effectively across disciplines, ensuring stakeholders understand performance, opportunities, and recommendations.

Requirements

What you’ll need

5+ years in PR, social media strategy, communications, or digital marketing (agency experience preferred)
Bachelor’s degree in communications, marketing, PR, journalism, or a related field
Ability to translate brand goals into compelling narratives, pitches, social campaigns, and community engagement initiatives
Experience monitoring sentiment and navigating both proactive and reactive communication moments
Able to present insights clearly, collaborate across teams, and build strong internal relationships
Comfortable using analytics tools to evaluate performance, extract insights, and shape strategic recommendations
Ability to respond quickly to trends, cultural moments, and audience behavior shifts
Proven ability to work effectively with creative, strategy, and client service teams to execute integrated campaigns
Commitment to ensuring brand consistency, message clarity, and polished outputs
Proactive in identifying opportunities, experimenting with new approaches, and elevating campaign strategy.

Benefits

Comp & perks

3% RRSP contributions on an annual basis
Health Spending Account
Health & Cell Phone Reimbursements
Hybrid working environment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

PR strategysocial media strategydigital marketingcampaign performance analysisaudience engagementcommunity loyaltyreputation managementcrisis communicationnarrative developmentanalytics tools

Soft Skills

collaborationcommunicationrelationship buildingproactive mindsetadaptabilityinsight presentationstorytellingstrategic thinkingcreativityproblem-solving

Certifications

Bachelor’s degree in communicationsBachelor’s degree in marketingBachelor’s degree in PRBachelor’s degree in journalism