Email Automation Specialist

RR46 Family of Companies

Email Automation Specialist driving email strategies for clients at AdFarm. Involves email development, quality assurance, and collaboration with teams.

Posted 7/19/2026full-timeGuelph • 🇨🇦 CanadaMid-LevelSenior💰 CA$65,000 - CA$70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in email marketing strategies, including A/B testing, personalization, and performance analysis, while effectively collaborating with cross-functional teams to deliver high-quality campaigns. Proficient in HTML/CSS for template customization and committed to staying updated on industry trends and best practices.

Highest-signal resume keywords

Email DevelopmentA/B TestingHubSpotMarketing CloudHTML/CSS

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingCampaign OptimizationPersonalization StrategiesPerformance AnalysisCustomer Journey Mapping

Soft Skills

CollaborationProactive Problem SolvingAdaptability

Tools & Technologies

MailchimpActiveCampaign

Industry Keywords

Email CampaignsBrand ConsistencyMessage ClarityIntegrated Email

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Build, test, and deploy emails in platforms such as HubSpot, Marketing Cloud, Mailchimp, and ActiveCampaign, ensuring error-free delivery and consistent rendering across devices and clients.
Implement personalization strategies within email content to maximize relevance and engagement for different audience segments.
Execute A/B and multivariate testing (subject lines, creative elements, send times, etc.) to continually improve performance.
Understand and map customer journeys to create relevant and timely content that guides recipients through the sales funnel.
Analyze email campaign performance data to identify content trends, understand what resonates with audiences, and make data-driven recommendations for campaign optimization.
Collaborate with designers, developers, and account managers to ensure smooth workflow from campaign ideation through execution.
Make HTML/CSS edits when necessary to customize templates or resolve rendering issues.
Stay informed on industry trends, deliverability best practices, and emerging email technologies.

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Computer Science, or a related field
3+ years of experience in email development, ideally in an agency setting
Strong knowledge of email marketing platforms (HubSpot, Marketing Cloud, Mailchimp, ActiveCampaign, etc.)
Ability to respond quickly to trends, cultural moments, and audience behavior shifts
Proven ability to work effectively with creative, strategy, and client service teams to execute integrated email
Commitment to ensuring brand consistency, message clarity, and polished outputs
Proactive in identifying opportunities, experimenting with new approaches, and elevating email.

Benefits

Comp & perks

3% RRSP contributions on an annual basis
Health Spending Account
Health & Cell Phone Reimbursements
Hybrid working environment