Rounds

User Acquisition Manager, Social

Rounds

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Mid-LevelSenior

Tech Stack

FirebaseiOS

About the role

  • Hands-on manage and optimize user acquisition campaigns across multiple media channels: Apple Search Ads, Google Ads, Meta, TikTok etc.
  • Manage and optimize budgets effectively, ensuring efficient allocation of resources to achieve the company’s growth objectives
  • Monitor campaign performance, analyze data, and identify insights to inform optimization strategies, driving positive ROI
  • Develop and manage relationships with external partners, ad networks, and agencies to leverage their expertise and expand our UA efforts
  • Stay up-to-date with industry trends, best practices, and emerging technologies in mobile app marketing and user acquisition
  • Work closely with cross-functional teams including Monetization, ASO, Product, Creative Studio and Data
  • Expand UA effort by scaling existing channels, exploring new media channels and implementing new buying strategies and technologies

Requirements

  • 4+ years of experience as a User Acquisition Manager, focus on iOS applications
  • Has track record of running campaigns on ASA, Google Ads, Meta, TikTok, SDK Networks and programmatic networks.
  • Hands-on experience with mobile measurement partners and other analytics tools like Firebase, Singular, RevenueCat etc.
  • Deep Understanding in SKAN 4.0 measurement frameworks and guidelines
  • Strong analytical skills and able to translate data into actionable insights
  • Bachelor’s degree in Marketing, Business, or related field
  • A team player with excellent communication skills
  • Fluent English - both verbal and written
  • Nice-to-have: Past experience with managing user acquisition activity for Utility apps
  • Nice-to-have: Strong understanding of the subscription model for apps