Marketing

• Build a full-funnel lifecycle marketing strategy for Full & Part-Time Hiring that drives awareness, engagement, intent, and conversion from both hospitals and clinicians.
• Define and optimize lifecycle journeys for both sides of the Roo marketplace — including relief professionals transitioning to full or part-time jobs and hospitals seeking their next superstar hire.
• Increase full and part-time placement conversions by delivering the right message, at the right time, through the right channel.
• Partner with cross-functional stakeholders (Product, Engineering, Growth and GTM) to integrate Full & Part-Time Hiring messaging and user touchpoints across the Roo experience.
• Own the communication experience across the entire full and part-time placement funnel for Vets, Techs, and Hospitals.
• Segment users based on hiring intent and behavior and create journey maps.
• Design and execute personalized, multi-channel campaigns across email, push, SMS, in-app messages (via Braze), and HubSpot sequences.
• Define success metrics, build dashboards, run experiments and A/B tests to improve messaging, conversion rates, and program uptake.
• Work closely with product, support, customer teams, Sales and Account Managers to ensure communications align with product features, hospital workflows, and user support needs.

Lifecycle Marketing Manager, B2B2C

Account Manager

• Provide support for retaining our core vet users on the platform after they have been handed off from the Business Development team
• Assist veterinarians in fulfilling shifts that align with their schedules, preferences and financial goals
• Help to fulfill needed relief shifts through vet network knowledge
• Retain and grow the shift volume of a set group of full time relief vets
• Ensure Top Vet users remain actively engaged & happy with Roo platform
• Manage Veterinarian's general inquiries
• Proactively address any rainy-day scenarios and resolve any user issue or inquiry promptly, working with client support
• Plan and host Dinners with our top-performing Veterinarians

Veterinary Account Manager

Product Manager

• Own strategy and execution for core systems, tools, and services that power Roo's labor marketplace.
• Enable faster development, greater scalability, and improved reliability across the product.
• Partner with engineering, design, analytics, and department leaders to create reusable infrastructure.
• Work on zero-to-one platform investments and scaling efforts that reduce complexity and accelerate product velocity.
• Measure success by adoption, performance, and leverage across the company.
• Report to the VP of Product; collaborate remotely with occasional onsite work in San Francisco.
• Develop and align team around clear platform strategy; evolve roadmap for internal platform systems.
• Identify and eliminate technical bottlenecks; collaborate on build-vs-buy decisions; use metrics to measure impact.

Senior Product Manager – Platform Lead

Product Designer

• Roo has created the first B2B labor marketplace in animal healthcare connecting veterinary professionals with hospitals.
• Design product experiences across website, responsive web app, and mobile app for Hospitals, Vets, Techs, and Students.
• Act as strategic design lead within a squad and contribute to design system governance.
• Define and frame design challenges that span multiple squads and measure impact through research and data analysis.
• Run and analyze user research, co-lead research initiatives with Product Managers, and coach junior designers.

Senior Product Designer

• Lead a cross functional team of engineers, designers, analysts, marketers and more to achieve a major company objective.
• Craft strategy, define north-star metric tied to the Roo Equation, and ensure dashboarding for execution.
• Operate with significant autonomy using growth-minded, iterative approach to learn quickly and drive measurable outcomes.
• Report to VP of Product & Design and provide weekly written updates to executive team and stakeholders.
• Occasionally be onsite in San Francisco co-working space for meetings and team events.