Temp Coordinator, Marketing – 10K Projects
Warner Music Group
Lifecycle Marketing Manager, B2B2C
Roo
full-time
Posted on:
Location: California, Colorado, New York, North Carolina • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $150,000 per year
Job Level
Mid-LevelSenior
About the role
- Build a full-funnel lifecycle marketing strategy for Full & Part-Time Hiring that drives awareness, engagement, intent, and conversion from both hospitals and clinicians.
- Define and optimize lifecycle journeys for both sides of the Roo marketplace — including relief professionals transitioning to full or part-time jobs and hospitals seeking their next superstar hire.
- Increase full and part-time placement conversions by delivering the right message, at the right time, through the right channel.
- Partner with cross-functional stakeholders (Product, Engineering, Growth and GTM) to integrate Full & Part-Time Hiring messaging and user touchpoints across the Roo experience.
- Own the communication experience across the entire full and part-time placement funnel for Vets, Techs, and Hospitals.
- Segment users based on hiring intent and behavior and create journey maps.
- Design and execute personalized, multi-channel campaigns across email, push, SMS, in-app messages (via Braze), and HubSpot sequences.
- Define success metrics, build dashboards, run experiments and A/B tests to improve messaging, conversion rates, and program uptake.
- Work closely with product, support, customer teams, Sales and Account Managers to ensure communications align with product features, hospital workflows, and user support needs.
Requirements
- 4+ years of experience in lifecycle marketing, CRM, or engagement marketing, preferably in B2B2C, marketplace, or staffing/recruiting environments.
- A strong track record of managing cross-segment lifecycle programs — ideally across both supply (vets/techs) and demand (hospitals/practice managers).
- Deep experience with lifecycle tools like Braze and HubSpot, and a solid grasp of behavioral segmentation and trigger-based campaigns.
- A data-driven mindset and comfort using campaign dashboards, A/B tests, and attribution data to optimize performance.
- Strong empathy for both B2B and B2C users and an ability to tailor journeys that feel relevant, personalized, and human.
- Excellent collaboration skills and experience influencing cross-functional partners.
- Strong writing skills — bonus points if you can make lifecycle messaging feel as fun and personal as a dating app notification.
