Roo

Lifecycle Marketing Manager, B2B2C

Roo

full-time

Posted on:

Origin:  • 🇺🇸 United States • California, Colorado, New York, North Carolina

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Salary

💰 $110,000 - $150,000 per year

Job Level

Mid-LevelSenior

About the role

  • Build a full-funnel lifecycle marketing strategy for Full & Part-Time Hiring that drives awareness, engagement, intent, and conversion from both hospitals and clinicians.
  • Define and optimize lifecycle journeys for both sides of the Roo marketplace — including relief professionals transitioning to full or part-time jobs and hospitals seeking their next superstar hire.
  • Increase full and part-time placement conversions by delivering the right message, at the right time, through the right channel.
  • Partner with cross-functional stakeholders (Product, Engineering, Growth and GTM) to integrate Full & Part-Time Hiring messaging and user touchpoints across the Roo experience.
  • Own the communication experience across the entire full and part-time placement funnel for Vets, Techs, and Hospitals.
  • Segment users based on hiring intent and behavior and create journey maps.
  • Design and execute personalized, multi-channel campaigns across email, push, SMS, in-app messages (via Braze), and HubSpot sequences.
  • Define success metrics, build dashboards, run experiments and A/B tests to improve messaging, conversion rates, and program uptake.
  • Work closely with product, support, customer teams, Sales and Account Managers to ensure communications align with product features, hospital workflows, and user support needs.

Requirements

  • 4+ years of experience in lifecycle marketing, CRM, or engagement marketing, preferably in B2B2C, marketplace, or staffing/recruiting environments.
  • A strong track record of managing cross-segment lifecycle programs — ideally across both supply (vets/techs) and demand (hospitals/practice managers).
  • Deep experience with lifecycle tools like Braze and HubSpot, and a solid grasp of behavioral segmentation and trigger-based campaigns.
  • A data-driven mindset and comfort using campaign dashboards, A/B tests, and attribution data to optimize performance.
  • Strong empathy for both B2B and B2C users and an ability to tailor journeys that feel relevant, personalized, and human.
  • Excellent collaboration skills and experience influencing cross-functional partners.
  • Strong writing skills — bonus points if you can make lifecycle messaging feel as fun and personal as a dating app notification.