Sales Operations Manager

• Partner with Business Development and Marketplace leadership, as well as cross-functional teams, to support initiatives that accelerate Roo’s growth
• Build, maintain, and optimize tools, dashboards, and reporting to track performance across markets and sales activities
• Analyze field performance and deliver actionable insights to improve productivity and outcomes
• Support the development and execution of sales and account management playbooks
• Identify and implement systems and processes that improve efficiency, scalability, and revenue attainment
• Support and continuously improve Roo’s operating cadence (weekly, monthly, and quarterly business reviews)
• Drive execution of GTM programs and operational rollouts in new markets and geographies
• Monitor performance against targets and proactively surface insights, risks, and opportunities
• Identify gaps in reporting, tools, or processes and independently drive solutions
• Partner with Business Development and Account Management teams to support market strategies, including:
• Lead generation and conversion optimization
• Supply acquisition and marketplace health
• Listing quality and pricing optimization
• Collaborate with the Data team to size market opportunities and measure ROI of key initiatives
• Conduct ad hoc analyses to inform strategic and operational decisions

Sales Operations Manager – Contract to Hire

Business Development Rep

• Drive regional growth through acquisition of new veterinarians and re-engagement of inactive users.
• Build relationships with independent veterinarians to understand their preferences, availability, and goals.
• Match veterinarians to relevant hospital shifts based on skill fit, geography, and timing.
• Lead local recruitment and networking events (eg, CE dinners, happy hours) to drive awareness and engagement.
• Execute high-volume outreach (phone, text, email, LinkedIn) using structured, data-driven workflows.
• Manage and prioritize a prospect pipeline within HubSpot.
• Drive fast activation by encouraging newly signed-up vets to request and fill shifts.
• Use data and engagement signals to optimize outreach timing and conversion.
• Continuously re-engage inactive veterinarians with relevant opportunities.

Business Development Manager

Product Designer

• Drive product growth by designing and delivering new features and enhancements across the website, responsive web app, and mobile app.
• Act as a strategic design lead within a squad, shaping the overall product vision in partnership with Product Managers and Engineers.
• Create and help govern design systems, ensuring consistency and scalability across the product.
• Define and frame design challenges that span multiple squads, ensuring alignment with broader product strategy and business goals.
• Measure the impact of design decisions through research and data analysis, iterating as needed to enhance user experience and business outcomes.
• Own key user journeys, ensuring seamless, high-quality experiences across platforms.
• Run and analyze user research, co-leading research initiatives with Product Managers to inform decision-making.
• Coach and mentor junior designers, helping them frame problems and structure their projects effectively.
• Socialize design insights across the company to deepen team-wide understanding of our users and product.
• Stay ahead of industry trends, incorporating best practices into our design processes.

Senior Product Designer

Financial Planning and Analysis

• Serve as a trusted financial advisor to functional leadership, proactively surface risks and opportunities with a point of view.
• Lead cross-functional planning processes requiring you to align, challenge, and synthesize input from Sales, Product, Marketing, and Operations.
• Translate financial complexity into clear, executive-ready insights for non-finance audiences.
• Lead all forecasting: revenue, cash, operating model, and long-range forecasting.
• Lead the annual budget process end-to-end, coordinating inputs across departments.
• Develop and track KPIs that connect operational activity to financial outcomes.
• Prepare ad hoc and ongoing reporting for internal teams, executives, and investors.
• Build scalable, repeatable processes for budgeting, forecasting, and performance analysis.
• Lead the FP&A team's AI adoption. Set the standard for AI fluency on the Finance team and mentor the FP&A Analyst accordingly.
• Support implementation and administration of EPM/ERP systems as Roo scales.
• Partner with Accounting to ensure accurate, efficient reporting.
• Manage and develop the FP&A junior talent & contractors; build team scope and headcount over time.

Senior FP&A Manager

Events

• Manage a six figure annual tradeshow budget across booth fees, swag, supplies, fulfillment, storage, and industry sponsorships — tracking spend by quarter and event tier, flagging risks early, and making smart trade-offs.
• Maintain and improve event playbooks, SOPs, and operational documentation to ensure the program scales cleanly as Roo's event footprint grows.
• Adapt execution based on Roo's tiered event system (Tier 1 through Tier 4), scaling booth size, staffing, budget, and marketing support to match the strategic value of each show.
• Own the full lifecycle of Roo's tradeshow program: booth logistics, vendor management, shipping and inventory, staffing coordination, on-site setup and teardown, and post-show follow-through across 20-30 events per year.
• Manage relationships with exhibit services vendors, fulfillment centers, swag suppliers, and venue contacts across the national tradeshow calendar.
• Own booth inventory across multiple storage locations and ensure timely shipping to and from each event.
• Coordinate booth staffing with sales teams, matching the right Roo representatives to each show based on territory, audience, and strategic importance.
• Execute logistics for enterprise events Roo attends or sponsors, including corporate group conferences and partner events.
• Partner with Product Marketing and Partnerships to plan and execute webinars with external and internal speakers.
• Bring a creative eye to every event touchpoint, from swag concepts and booth activations to on-site experiences, staying tapped into consumer and event trends to ensure Roo shows up in ways that feel fresh, intentional, and differentiated rather than templated.
• Manage tradeshow-adjacent community events such as happy hours and networking receptions, driving meaningful engagement and extending Roo’s presence beyond the booth.
• Partner with Brand and Product Marketing to manage event collateral, ensuring all booth materials and supporting assets are aligned, on-brand, and ready for each show.
• Coordinate with the Partnerships team when CE programming is co-located at a tradeshow, ensuring smooth handoffs between booth logistics and content/speaker programming.
• Own lead capture processes at every event and coordinate with Sales and Lifecycle to ensure timely post-show follow-up.
• Interface cross-functionally with senior stakeholders across the company, communicating clearly about what's on track, what's at risk, and what you need.
• Ensure events drive measurable business impact, partnering with Sales and Marketing on pipeline generation, engagement, and post-event conversion.

Sales Operations Manager – Contract to Hire

Business Development Manager

Senior Product Designer

Senior FP&A Manager

Event Manager