Roo

Event Manager

Roo

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $110,000 - $140,000 per year

About the role

  • Manage a six figure annual tradeshow budget across booth fees, swag, supplies, fulfillment, storage, and industry sponsorships — tracking spend by quarter and event tier, flagging risks early, and making smart trade-offs.
  • Maintain and improve event playbooks, SOPs, and operational documentation to ensure the program scales cleanly as Roo's event footprint grows.
  • Adapt execution based on Roo's tiered event system (Tier 1 through Tier 4), scaling booth size, staffing, budget, and marketing support to match the strategic value of each show.
  • Own the full lifecycle of Roo's tradeshow program: booth logistics, vendor management, shipping and inventory, staffing coordination, on-site setup and teardown, and post-show follow-through across 20-30 events per year.
  • Manage relationships with exhibit services vendors, fulfillment centers, swag suppliers, and venue contacts across the national tradeshow calendar.
  • Own booth inventory across multiple storage locations and ensure timely shipping to and from each event.
  • Coordinate booth staffing with sales teams, matching the right Roo representatives to each show based on territory, audience, and strategic importance.
  • Execute logistics for enterprise events Roo attends or sponsors, including corporate group conferences and partner events.
  • Partner with Product Marketing and Partnerships to plan and execute webinars with external and internal speakers.
  • Bring a creative eye to every event touchpoint, from swag concepts and booth activations to on-site experiences, staying tapped into consumer and event trends to ensure Roo shows up in ways that feel fresh, intentional, and differentiated rather than templated.
  • Manage tradeshow-adjacent community events such as happy hours and networking receptions, driving meaningful engagement and extending Roo’s presence beyond the booth.
  • Partner with Brand and Product Marketing to manage event collateral, ensuring all booth materials and supporting assets are aligned, on-brand, and ready for each show.
  • Coordinate with the Partnerships team when CE programming is co-located at a tradeshow, ensuring smooth handoffs between booth logistics and content/speaker programming.
  • Own lead capture processes at every event and coordinate with Sales and Lifecycle to ensure timely post-show follow-up.
  • Interface cross-functionally with senior stakeholders across the company, communicating clearly about what's on track, what's at risk, and what you need.
  • Ensure events drive measurable business impact, partnering with Sales and Marketing on pipeline generation, engagement, and post-event conversion.

Requirements

  • 5+ years of experience in event management, tradeshow coordination, or field marketing, ideally at a company running a high-volume program (15+ events/year).
  • Proven experience managing six-figure event budgets with strong attention to spend tracking, forecasting, and trade-off decisions.
  • Exceptional organizational skills — you can manage multiple events in different stages simultaneously (one in planning, one shipping, one on-site, one in post-show wrap-up) without dropping balls.
  • Experience with end-to-end tradeshow logistics: booth setup, vendor contracting, advance warehouse shipping, on-site operations, and teardown.
  • Strong cross-functional communication skills — comfortable coordinating across Sales, Marketing, and Partnerships teams and holding your own in rooms with senior stakeholders.
  • A brand sensibility — you care about how things look and feel and take pride in making sure every booth, banner, and branded touchpoint meets a high standard.
  • Genuine curiosity about event and consumer culture trends, and the ability to translate learnings into activation ideas.
  • Familiarity with event metrics and reporting, including tracking lead capture, pipeline influence, and on-site engagement to connect event activity to business outcomes and communicate impact back to the broader team.
  • Familiarity with or willingness to quickly learn tools like Webflow, HubSpot, Canva, Google Sheets, Notion, and trade show shipping/logistics platforms.
  • Comfort with regular travel (~30-40%), including multi-day conferences and occasional weekend events.
  • Veterinary industry experience is a plus but not required — what matters more is that you've managed complex event logistics at scale and can learn a new industry quickly.
Benefits
  • Accelerated growth & learning potential.
  • Stipends for home office setup, continuing education, and monthly wellness.
  • Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.
  • 401K
  • Unlimited Paid Time Off.
  • Paid Maternity/Paternity and reproductive care leave.
  • Gifts on your birthday & anniversary.
  • Opportunity for domestic travel, including for regional team building events.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event managementtradeshow coordinationbudget managementlogistics managementvendor managementlead capturepipeline influenceevent metricson-site operationsteardown
Soft Skills
organizational skillscross-functional communicationcreativityattention to detailcuriositystakeholder managementmulti-taskingstrategic thinkingrelationship managementproblem-solving