Director, Marketing Growth Strategy – Journey Design
Rocket Mortgage
full-time
Posted on:
Location Type: Office
Location: Detroit • California • Missouri • United States
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Salary
💰 $146,500 - $334,500 per year
Job Level
About the role
- Own mid-funnel learning agenda across Refi and Purchase segments
- Define hypotheses, Key Performance Indicators (KPIs), and success criteria for all journey experiments
- Partner with the Consumer Insights team to identify segment-specific motivations, friction points, and story strategies
- Design behavior-based journey flows that drive engagement and progression
- Map behavioral triggers and decision trees across email, SMS, app, landing pages, social
Requirements
- 5 years of experience in growth, consumer journey strategy, lifecycle strategy, performance storytelling, and/or experimentation in the marketing sector
- Experience designing multiple-channel customer journeys
- Strong understanding of behavioral triggers and customer psychology
- Ability to synthesize data into narrative hypotheses and actionable recommendations
- Excellent cross-functional leadership and influence skills
- Strong ability to grow and mentor people and teams
Benefits
- Health and well-being support for employees and their families
- Medical, dental, and vision benefits
- 401K retirement plan
- Paid time off
- Annual bonus and incentives
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
consumer journey strategylifecycle strategyperformance storytellingexperimentationmultiple-channel customer journeysbehavioral triggersdata synthesisnarrative hypothesesactionable recommendations
Soft Skills
cross-functional leadershipinfluence skillsmentoring