Demand Generation Manager
Ordergroove
Senior Graphic Designer
Rocket Money (formerly Truebill)
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California, Colorado, District of Columbia, Florida, Missouri, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $90,000 - $110,000 per year
Job Level
Senior
About the role
- Report to the Creative Director and join Growth Marketing team focused on high-converting direct response advertising
- Conceptualize and design direct response advertising creative that drives conversions across paid social, display, OOH, and other digital channels
- Take ideas from ideation to polished, finished work and create multiple unique design directions and variations
- Develop clear, action-oriented visual hierarchies that guide users toward desired actions
- Collaborate daily with copywriters, video producers, editors, and media buyers to develop compelling campaigns
- Work closely with media buyers and strategists to understand performance data and optimize creative based on results
- Research and share emerging design trends, innovative ad concepts, and social creative strategies
- Brainstorm with growth team to develop visual concepts that complement direct response copy
Requirements
- 5+ years of experience in digital design, with proven success in direct response advertising
- Strong portfolio demonstrating expertise in conversion-focused design across multiple digital channels
- Exceptional graphic design skills with a strong foundation in typography, composition, and visual hierarchy
- Data-driven mindset with experience using design analytics to optimize creative performance
- Demonstrated ability to identify and adapt to emerging design trends
- Strong communication and collaboration skills
- Detail-oriented with excellent organizational abilities
- Passion for fintech and financial empowerment
- Ability to balance creative innovation with regulatory compliance
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Proficiency in Figma
- Knowledge of digital advertising formats and specifications
- Expertise in typography and layout design
- Understanding of direct response design principles and conversion rate optimization
- Experience with brand identity systems
- Must be able to travel at least once every other month for business
Benefits
- Health, Dental & Vision Plans
- Life Insurance
- Long/Short Term Disability
- Competitive Pay
- 401k Matching
- Team Member Stock Purchasing Program (TMSPP)
- Learning & Development Opportunities
- Tuition Reimbursement
- Unlimited PTO
- Daily Lunch, Snacks & Coffee (in-office only)
- Commuter benefits (in-office only)
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital designdirect response advertisinggraphic designtypographycompositionvisual hierarchydesign analyticsconversion rate optimizationbrand identity systemsdigital advertising formats
Soft skills
communicationcollaborationdetail-orientedorganizational abilitiesdata-driven mindsetcreative innovationadaptabilitypassion for fintech
