Roboflow

Growth Marketing

Roboflow

full-time

Posted on:

Location Type: Remote

Location: California • New York • United States

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Salary

💰 $170,000 - $195,000 per year

About the role

  • Build AI Automations: Design and deploy AI-driven workflows to automate lead qualification, content distribution, and personalized outreach. You should be the person asking, "How can we use LLMs to do this 10x faster?"
  • Own the Website: Treat our website as a product. You’ll own the performance, experiments, and conversion paths, ensuring roboflow.com is a high-converting machine.
  • GTM Engineering: Build the connective tissue between our tools. Whether it's connecting APIs, setting up webhooks, or building custom scrapers, you bridge the gap between marketing ideas and technical execution.
  • Lifecycle Marketing: Design the end-to-end user journey. You’ll use email flows, in-app triggers, and retention loops to turn a first-time user into a power user and advocate.
  • Analytics & Integration: You’ll ensure we have a clear view of our funnel from first touch to closed-won and find opportunities across all channels to increase leads, pipeline, and revenue. You have a track record of stitching together a Marketing stack and managing data pipelines.
  • Be a Generalist: On any given day, you might be building automations with Sales, working on a viral website for a product launch, or spinning up a new programmatic SEO strategy. You thrive on variety and aren’t afraid to dive into the unknown.
  • Ownership Mindset: end-to-end ownership of the infrastructure and the outcomes it produces

Requirements

  • A Technical Generalist: You are technical enough to ship your ideas and can navigate a modern tech stack. You don’t wait for an engineer to build a tool for you; you build it yourself.
  • Automation Obsessed: You are an expert in the modern automation stack (Zapier, Clay, OpenAI API) and love finding ways to remove manual friction.
  • Data-Driven: You don't just "feel" like a campaign worked; you prove it. You have deep experience with analytics tools (PostHog, Segment, Hex, etc.).
  • Growth Mindset: You understand that growth is a game of experiments. You ship quickly, measure, and iterate or kill projects based on how they perform.
  • Product-Minded: You understand developers and the B2B world. You know that marketing to this audience means being helpful, technical, and providing immediate value.
Benefits
  • $3500/yr Travel Stipend to travel anywhere anytime to work alongside other Roboflowers.
  • $350/mo productivity stipend to spend on things that make your work environment more productive, like high speed internet at home or a co-working space.
  • Cover up to 100% of your health insurance costs for you and your partner or family.
  • Equity in the company so we are all invested in the future of computer vision.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
AI-driven workflowslead qualificationcontent distributionAPI integrationwebhookscustom scrapersemail flowsin-app triggersdata pipelinesprogrammatic SEO
Soft Skills
ownership mindsettechnical generalistautomation obsesseddata-drivengrowth mindsetproduct-mindedadaptabilityproblem-solvingcreativitycollaboration