Road Scholar

Analyst

• Own the end-to-end direct mail acquisition strategy, including circulation planning, audience development, send cadence, and volume forecasting
• Lead list segmentation strategy, leveraging behavioral, demographic, and modeled data to grow new-to-file and participants
• Manage relationships with print, production, list, and merge vendors to ensure efficient execution of direct mail acquisition campaigns
• Manage the prospecting database to ensure data quality and alignment with evolving acquisition strategies
• Lead ongoing enhancements to direct mail campaign attribution methodologies to improve performance measurement and investment decisions
• Build and maintain reporting to measure campaign performance, effectiveness, and target audience reach and conversion trends; track and analyze key acquisition KPIs including Develop reporting and insights to optimize mailing cadence and contact frequency
• Partner with creative teams and vendors to develop messaging, offers, formats, and personalization strategies
• Ensure creative execution supports audience targeting and enables accurate tracking and performance measurement
• Design and execute structured A/B and multivariate testing plans to improve response rates and cost per acquisition; continuously optimize acquisition performance through iterative testing
• Own acquisition budget and spend optimization across direct mail programs
• Partner with forecasting team to ensure direct mail acquisition forecasts (new-to-file and enrollments) are accurate, assumption-driven, and aligned with current campaign performance
• Monitor and report performance against budget, ensuring efficient use of marketing investment
• Present insights and recommendations to senior leadership to inform investment and targeting decisions

Senior Analyst, Direct Mail Acquisition

Account Manager

• You'll play an active role in the entire partnership marketing lifecycle, from initial onboarding to fostering long-term success.
• You will help manage key operational tasks like managing workflows and promotional giveaways while developing your partner management skills.
• You’ll also contribute to our growth by helping summarize meeting notes, compiling the quarterly reach report and researching future partnerships.
• Monitor partnerships inbox for potential opportunities.
• Update partner calendar to reflect upcoming projects + events.
• Set up and manage workflows for partner projects.
• Send weekly updates to the team on current partnership projects happening.
• Shadow partnerships manager on partner calls + update notes in partnership tracker.
• Assist the partnerships manager with program giveaways.
• Research future partners for marketing and tourism boards.
• Assist in the quarterly partner report.

Marketing Partnerships Intern, Fall Internship

Email Marketing Manager

• Select and build targeted audience segments for email campaigns
• Deploy marketing emails from Braze
• Report on campaign performance and analyze A/B tests
• Design, prompt-engineer, and test specialized AI-agents in Optimizely Opal

Intern, Email Marketing Analytics

Designer

• Design/build, edit and launch 3-4 emails campaign proofs per week using established drag-and-drop templates
• Select, edit and update photos for use in email campaigns and web collections
• Transform manuscripts into polished and digestible enews content, using Road Scholar’s existing brand guidelines
• Provide creative support to and take direction from senior designers in producing high-quality digital assets for email and more.
• Present your work to marketing leadership at the end of your internship

Intern, Email Design

Graphics Designer

• Select, edit and upload photos for Road Scholar trips, instructors, collections, and other web landing pages
• Design templates for social media content and create assets for the social team
• Provide creative support to and take direction from senior designers in producing high-quality digital assets for web, blogs, social media, and more
• Present your work to marketing leadership at the end of your internship

Digital Design Intern

Program Manager

• Support multiple Operations Managers on up to 50 different program itineraries across product lines and a variety of program types.
• Liaise with our Customer Service team providing timely communication regarding participants’ program questions and special requests, to find solutions and encourage enrollments.
• Work with the program operations team and to ensure that program materials are completed accurately and on time, all procedures for managing programs are followed, and complete and accurate information has been submitted.
• Arrange and confirm program details and logistics such as hotel nights, field trips, transfers, meals and additional program staff.
• Assist with negotiation of contracts for these items dependent on experience.
• Daily analysis of enrollments and space allotments on programs, ensuring optimal use of capacity in keeping with contractual deadlines.
• Review, triage and action program changes when complications occur prior to and during programs.
• Assist in preparing group leaders and on the ground staff for upcoming departures.
• Review and reconciliation of financial details and invoices for vendors, staff and other program expenses.
• Work closely with the Program Administration team to ensure the materials and reports are created and distributed on time.
• Develop comprehensive knowledge of program content and destinations.
• Will be required to attend and work on certain programs related to the position.
• Moderate travel and some evening and weekend work required.

Coordinator, Program Operations – Europe Programs

Learning and Development

• Maintain and enhance the knowledge management system with training materials, resources, and documentation to support ongoing learning and ensure accuracy, accessibility, and relevance to current travel services operations
• Lead and mentor a team of training specialists, including those focused on new hire onboarding, ongoing training development, and knowledge repository management
• Supervise the Air Help Desk Supervisor and provide guidance to ensure the help desk team effectively supports inbound agents assisting participants
• Foster a culture of continuous learning and development within Travel Services, promoting employee growth and career advancement opportunities while conducting regular one-on-one meetings with direct reports
• Oversee the training team in managing behavioral and performance issues for new hires, ensuring timely execution and thorough documentation
• Analyze performance data to identify trends, areas for improvement, and training needs, implementing initiatives to address performance gaps and enhance overall service quality
• Continuously evaluate and refine training methodologies and processes to improve efficiency and effectiveness, staying updated on industry trends and best practices in travel services and contact center training
• Apply the ADDIE model of Analysis, Design, Development, Implementation, and Evaluation to create innovative best practice training and communication plans based on needs/gap analysis and organizational goals
• Direct and oversee the training team, ensuring deadlines are consistently met and following up to ensure effectiveness of training and communications
• Develop and coach training specialists and the Air Help Desk Supervisor to enhance their leadership capabilities and professional growth
• Exercise people management authority including participation in recruitment, performance decisions, pay/promotional recommendations, and succession planning for the training team
• Align the training team around strategic initiatives and organizational objectives, creating partnerships that break down organizational silos
• Contribute to and support the development of departmental strategies for Travel Services training and knowledge management
• Influence policies and establish procedures within the training function and knowledge management area
• Make independent decisions on matters of importance for the training function and its impact on Travel Services operations
• Drive initiatives and lead change management across the training team and in support of broader Travel Services goals

Senior Training Manager

General

• Lead and manage all logistics and support educational delivery and quality
• Conduct Orientation and Farewell Briefings and Daily Wrap-up Briefings
• Anticipate and resolve program issues on site
• Ensure group experiences all program elements in a fluid, meaningful, and enjoyable way

Group Leader

• Lead and manage all logistics and responsible for supporting educational delivery and quality including but not limited to: Airport meet & greet (when transfer is included); facilitate hotel check-in and registration.
• Reconfirm vendors & included activities (instructors, local guides, coach, restaurants, etc.).
• Conduct Orientation and Farewell Briefings and Daily Wrap-up Briefings Listening Device Management.
• Accompany participants to all scheduled program activities and be available 24-7.
• Enhance “free time” opportunities through providing suggestions and organize group dining opportunities.
• Liaise with local guides and instructors to ensure content is presented in a clear and relevant manner and to drive Q&A and educational impact with participants.
• Disbursement of payment to vendors (including tips) and manage program budget.
• Anticipate and resolve program issues on site. Issues to include participant attitude, mobility concerns, dietary restrictions, vendor cancellations, missed activities, weather events. This should be done in close liaison with Road Scholar.
• Follow established emergency procedures and elevate issues to Road Scholar as necessary.
• Adhere to Road Scholar branding guidelines regarding use of Road Scholar apparel & signage.