Senior Analyst, Direct Mail Acquisition

Road Scholar

Senior Analyst responsible for direct mail acquisition for Road Scholar. Driving participant growth through strategy and execution of programs.

Posted 7/23/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $68,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in direct mail acquisition strategy, including audience segmentation, campaign execution, and performance optimization. Proficient in managing marketing budgets and utilizing data-driven insights to enhance campaign effectiveness and ROI.

Highest-signal resume keywords

Direct Mail Acquisition StrategyAudience SegmentationCampaign Performance OptimizationBudget ManagementData-Driven Targeting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Direct Response MarketingCampaign ExecutionPerformance MeasurementResponse ModelingROI MeasurementAdvanced Excel SkillsData Quality ManagementA/B TestingMultivariate TestingKPI Tracking

Soft Skills

Strong Communication SkillsSelf-ManagementCross-Functional CollaborationDetail-OrientedOwnership Mindset

Tools & Technologies

Marketing Intelligence ToolsReporting ToolsTableauStrategy (MicroStrategy)

Industry Keywords

Direct Mail EconomicsCampaign AttributionAudience DevelopmentMailing CadencePerformance Insights

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own the end-to-end direct mail acquisition strategy, including circulation planning, audience development, send cadence, and volume forecasting
Lead list segmentation strategy, leveraging behavioral, demographic, and modeled data to grow new-to-file and participants
Manage relationships with print, production, list, and merge vendors to ensure efficient execution of direct mail acquisition campaigns
Manage the prospecting database to ensure data quality and alignment with evolving acquisition strategies
Lead ongoing enhancements to direct mail campaign attribution methodologies to improve performance measurement and investment decisions
Build and maintain reporting to measure campaign performance, effectiveness, and target audience reach and conversion trends; track and analyze key acquisition KPIs including Develop reporting and insights to optimize mailing cadence and contact frequency
Partner with creative teams and vendors to develop messaging, offers, formats, and personalization strategies
Ensure creative execution supports audience targeting and enables accurate tracking and performance measurement
Design and execute structured A/B and multivariate testing plans to improve response rates and cost per acquisition; continuously optimize acquisition performance through iterative testing
Own acquisition budget and spend optimization across direct mail programs
Partner with forecasting team to ensure direct mail acquisition forecasts (new-to-file and enrollments) are accurate, assumption-driven, and aligned with current campaign performance
Monitor and report performance against budget, ensuring efficient use of marketing investment
Present insights and recommendations to senior leadership to inform investment and targeting decisions

Requirements

What you’ll need

Bachelor’s degree in quantitative field (e.g. marketing, business, economics, mathematics)
4+ years of direct response marketing experience, with a strong emphasis on direct mail acquisition or catalog marketing
Proven experience managing end-to-end campaign execution, including targeting, production, and performance optimization
Proven track record of successfully working in a remote environment with strong self-management and communication skills
Strong understanding of direct mail economics, including CPA, response modeling, and ROI measurement
Experience with audience segmentation, list strategy, and data-driven targeting
Advanced Excel skills; familiarity with marketing intelligence or reporting tools (e.g. Strategy [formerly MicroStrategy], Tableau, or similar)
Experience managing marketing budgets and optimizing spend for performance and efficiency
Strong cross-functional collaborator, comfortable working with creative, finance, and external vendors
Ability to clearly communicate performance insights and recommendations to senior stakeholders
Self-starter with ownership mindset and ability to manage multiple concurrent campaigns
Detail-oriented with strong execution discipline in fast-paced, deadline-driven environments
Strong test-and-learn orientation with a focus on continuous optimization and performance improvement

Benefits

Comp & perks

Medical, Dental and Vision Insurance (with a substantial employee subsidy!)
403(b) Retirement Plan with a company match of 5% after 1 year of employment!
Up to 20 days of PTO annually, accrued every payroll cycle
Enjoy a paid week off, in addition to your PTO, at the end of December to enjoy the holiday season!
A generous employee discounts on our programs
LinkedIn Learning access and other professional development opportunities