Richemont

Director

• Drive profitable and sustainable performance of own-operated boutiques and partner-operated boutiques.
• Provide structured commercial analysis and regional strategy to support business acceleration.
• Define annual commercial objectives and monitor performance and KPI achievement.
• Be an expert in the territories managed and understand market dynamics.
• Conduct frequent territory visits and maximize opportunities with coaching and activations.
• Lead, coach, and develop high-performing retail and wholesale teams.
• Ensure exceptional operational support to drive sales and customer experience.
• Build positive and consistent brand awareness across channels.

Commercial Director – West

Sales

• Managing key accounts, green grass, and buying groups to ensure strong sell-in and sell-through
• Becoming an expert in both Peter Millar and G/FORE brands and products
• Identifying and onboarding high-potential prospects
• Acting as a brand ambassador in the region, ensuring consistent brand positioning, merchandising, and storytelling
• Providing staff training with our key partners
• Identifying and assisting with regional marketing initiatives, events, and trade activation
• Providing regular market feedback on product requirements and opportunities
• Building and maintaining a territory potential report, supporting in setting regional budgets and forecasts, and maintaining detailed account plans
• Managing and tracking seasonal order books and driving in-season business
• Representing the brand at buying days, trade shows, and appropriate industry events
• Collaborating with Customer Service, Finance, and Operations to ensure a seamless experience for existing and new partners

Regional Sales Manager

• Manage a sales channel, such as direct sales, online sales, or retail sales
• Develop and implement channel sales strategies that align with the overall business objectives
• Identify new business opportunities, set sales targets, and monitor performance metrics
• Manage relationships with channel partners, negotiate contracts, and provide training and support
• Cultivate a personal network within the business sector and represent the organization at industry events
• Negotiate agreements within predefined commercial parameters and manage a portfolio of contracts
• Oversee the implementation and maintenance of the CRM system

Commercial Director – West

Regional Sales Manager

Sales Personnel