Rhythm Energy

Data Scientist

• Monitor and analyze the full acquisition funnel across traffic, prospects, leads, and conversion rates across all channels.
• Track paid, organic, and lifecycle channel performance, surfacing trends and recommending changes in channel mix or spend allocation.
• Build, maintain, and improve dashboards (including Streamlit tools) that give the Growth team real-time visibility into KPIs.
• Detect anomalies in CAC, traffic, funnel conversion, or attribution, and deliver root cause analysis quickly.
• Build and maintain budget modeling tools that help leadership evaluate spend scenarios and optimize ROI.
• Apply Marketing Mix Modeling (MMM), regression, and correlation analysis to understand channel effectiveness and investment returns.
• Support “what-if” planning scenarios (e.g., shifting spend across channels) with data-backed recommendations.
• Audit and maintain GA4, Google Ads, and GTM setups to ensure accurate tracking and attribution.
• Lead A/B test analysis using strong statistical methodology, including sample sizing, significance thresholds, and clear recommendations.
• Deliver strategic growth insights that directly inform channel strategy, testing, budget shifts, or lifecycle improvements.
• Document methodologies, data sources, and logic so analysis is traceable and reusable across the business.

Growth Insights & Analytics Lead – Temporary Contract