Director, Product Marketing – Go-to-Market

Rhythm Energy

Director of Product Marketing managing Rhythm's Virtual Power Plant strategy and commercialization efforts. Collaborating with cross-functional teams to drive product success and customer engagement.

Posted 7/8/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

GoSQL

About the role

Key responsibilities & impact

Own positioning, messaging, segmentation, value proposition, competitive differentiation, and overall product marketing strategy for Rhythm's VPP offering
Partner with Product, Finance, and the VPP team to evaluate pricing alternatives, customer value propositions, and commercial tradeoffs while balancing customer adoption with business economics
Translate complex product capabilities and customer insights into compelling positioning, customer experiences, sales enablement materials, website content, launch assets, and lifecycle communications
Lead customer research and insight generation to inform product strategy, positioning, pricing recommendations, customer prioritization, and go-to-market planning
Develop end-to-end go-to-market strategies, including customer segmentation, launch sequencing, messaging, channel strategy, investment priorities, experimentation roadmaps, and success metrics
Establish a continuous learning agenda by leveraging customer feedback, research, experimentation, analytics, and AI to optimize product strategy, pricing, customer experience, and commercial performance
Serve as the primary marketing partner for the VPP organization and the voice of the customer across cross-functional decision-making
Influence product roadmap, commercialization strategy, and customer experience through customer insights and commercial recommendations
Define and monitor success metrics across acquisition, activation, participation, retention, customer lifetime value, customer satisfaction, and commercial ROI
Present strategic recommendations and customer insights to Executive Leadership while partnering closely with Product, Engineering, Finance, Legal, Sales, Growth, Brand, Customer Experience, and Analytics teams

Requirements

What you’ll need

8+ years of progressively increasing responsibility across Product Marketing, Product Strategy, Go-to-Market, Growth, Commercial Strategy, or related leadership roles
Demonstrated success launching and scaling innovative consumer products or technology-enabled services
Strong understanding of product positioning, segmentation, pricing strategy, lifecycle marketing, and go-to-market planning
Experience influencing product strategy, pricing, and commercialization decisions through customer research, analytics, and business insights
Strong commercial and analytical judgment, including experience evaluating customer lifetime value (LTV), customer acquisition cost (CAC), pricing strategies, experimentation, channel performance, and business ROI
Experience using customer research methods such as segmentation, pricing studies, concept testing, conjoint analysis, surveys, and experimentation to inform strategic decisions
Comfortable working with advanced spreadsheets, SQL or similar analytical tools, business intelligence platforms, and AI to evaluate commercial opportunities and customer behavior
Excellent executive communication, storytelling, and presentation skills
Ability to simplify complex problems into clear, actionable recommendations
Comfortable operating in ambiguous, fast-moving environments with a builder mindset
Strong cross-functional leadership skills with the ability to influence without direct authority

Benefits

Comp & perks

Competitive compensation and benefits
Annual bonuses
Unlimited paid vacation
Premium private medical insurance for you and your family
Opportunities for continued professional growth

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Product PositioningSegmentationPricing StrategyLifecycle MarketingCustomer Lifetime Value (LTV)Customer Acquisition Cost (CAC)ExperimentationBusiness IntelligenceSQLAnalytics

Soft Skills

StorytellingPresentation SkillsCross-Functional LeadershipProblem-SolvingBuilder Mindset