Demand Generation: Develop and execute comprehensive demand generation strategies to drive new customer acquisition and upsell opportunities. Utilize various channels including digital marketing, email campaigns, social media, and events.
Campaign Management: Lead the planning, execution, and optimization of marketing campaigns. Collaborate with creative, copy, events, and marketing operations teams to ensure high-quality and timely delivery of campaigns.
Market Analysis: Conduct market research to identify trends, customer needs, and competitive landscape. Use insights to inform marketing strategies and improve campaign effectiveness.
Performance Tracking: Monitor and analyze the performance of marketing campaigns using key metrics. Provide actionable insights and recommendations to optimize marketing efforts and achieve growth targets.
Collaboration: Work closely with cross-functional teams including sales, product, and customer success to align marketing strategies with business goals. Serve as the primary marketing liaison to internal stakeholders.
Content Development: Oversee the creation of compelling marketing content that resonates with target audiences. Ensure consistency in messaging and branding across all marketing materials.
Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve the highest return on investment.
Event Presence and Logistics: Facilitate the company's presence at industry events, conferences, and trade shows. Coordinate logistics, including booth setup, promotional materials, and staffing, to ensure a successful and impactful event presence.
Requirements
Bachelor's degree in Marketing, Business Administration, or a related field.
4+ years of experience in growth marketing, demand generation, or a similar role within a high-growth SaaS environment.
Proven success in developing and executing marketing strategies that drive measurable growth.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent project management skills with the ability to manage multiple campaigns simultaneously.
Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams.
Proficiency in marketing automation tools and CRM systems.