Product Marketing Manager
Qualia
Product Marketing Manager – Carrier Insurance
ReSource Pro
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $64,734 - $109,549 per year
Job Level
Mid-LevelSenior
About the role
- Lead, oversee and support the implementation of the strategic go-to market strategy for the carrier market
- Partner with the Industry Director, Marketing and Sales teams
- Understand the customer, market, and revenue goal, then develop, drive, and ensure the smooth execution of market strategy and content to support those goals
- Develop and implement comprehensive in-person and digital marketing strategies
- Write and guide creatives to finesse any assets developed and create meaningful campaigns each quarter
- Collaborate across the marketing team to create and implement marketing campaigns
- Conceptualize and orchestrate writing with support from the corporate and design team
- Create engaging content both written and design, for digital channels- website, blog posts, social media, and email campaigns
- Demonstrate a high-level understanding and ability to work through the complexity of problem solving or projects, and then present it to audiences at every level
Requirements
- Bachelor's degree Marketing, Communication, or related degree
- 3-5 years B2B marketing experience in the US insurance industry, working with Carriers
- 3+ years’ experience writing preferred
- Prior campaign execution - B2B focus
- Passion or curiosity for how to communicate and market in a digital first environment.
- Strong analytical skills with the ability to interpret data, generate insight, and make data-driven decisions
- Project management skills with the ability to be detailed oriented, able to prioritize and meet deadlines in a fast-paced environment.
Benefits
- annual bonus eligibility
- benefits
- Other opportunities at ReSource Pro
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingdigital marketing strategiescontent creationcampaign executiondata analysisproject managementcopywritingmarket strategy developmentcustomer insight generationdigital communication
Soft skills
problem solvingcollaborationcreativityanalytical thinkingattention to detailtime managementcommunicationstrategic thinkingadaptabilityleadership
Certifications
Bachelor's degree in MarketingBachelor's degree in Communicationrelated degree
