Product Marketing Manager
Qualia
Product Marketing Manager
Reputation
full-time
Posted on:
Origin: • 🇺🇸 United States • Arizona, Utah
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and execute product marketing strategies to establish and enhance product positioning in the marketplace
- Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation
- Define and refine product positioning and messaging to ensure strong market fit and alignment with customer pain points
- Oversee go-to-market plans for new product launches and feature releases, collaborating closely with Product, Sales, and Marketing teams
- Partner with Sales teams to develop enablement materials, including pitch decks, case studies, and product guides
- Establish and refine pricing strategies based on market insights, customer value, and competitive benchmarks
- Collaborate with Product Management to align marketing efforts with product development and roadmap priorities
- Support demand generation and campaign initiatives by developing content assets such as product videos, blog posts, and webinars
- Measure and report on the effectiveness of product marketing initiatives, tracking key metrics such as engagement, adoption, and revenue impact
- Influence product roadmap, support demand generation, and equip Sales with tools to succeed
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 4+ years of experience in B2B SaaS product marketing
- Strong understanding of product positioning, competitive analysis, and go-to-market strategy
- Experience conducting market research and developing insights to inform product marketing strategies
- Excellent communication skills with the ability to translate complex concepts into compelling messaging
- Ability to manage multiple projects and collaborate cross-functionally in a fast-paced environment
- Applicants only - No 3rd party agency candidates
