Product Marketing

• Develop and execute product marketing strategies to establish and enhance product positioning in the marketplace
• Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation
• Define and refine product positioning and messaging to ensure strong market fit and alignment with customer pain points
• Oversee go-to-market plans for new product launches and feature releases, collaborating closely with Product, Sales, and Marketing teams
• Partner with Sales teams to develop enablement materials, including pitch decks, case studies, and product guides
• Establish and refine pricing strategies based on market insights, customer value, and competitive benchmarks
• Collaborate with Product Management to align marketing efforts with product development and roadmap priorities
• Support demand generation and campaign initiatives by developing content assets such as product videos, blog posts, and webinars
• Measure and report on the effectiveness of product marketing initiatives, tracking key metrics such as engagement, adoption, and revenue impact
• Influence product roadmap, support demand generation, and equip Sales with tools to succeed

Product Marketing Manager

Senior Director, Product Marketing

Product Marketing Manager – Chemical Supply Markets

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Product Marketing Manager

Director, Product Marketing – GTM Lead