Head of Growth – Marketing
Drug Hunter
Head of Growth Marketing
Replit
full-time
Posted on:
Location Type: Hybrid
Location: Foster City • California • 🇺🇸 United States
Visit company websiteSalary
💰 $215,000 - $300,000 per year
Job Level
Lead
About the role
- Design and execute integrated growth campaigns across both B2C and B2B funnels, understanding the unique needs of individual creators vs. institutional buyers
- Own strategic development and tactical execution across core performance channels: paid search, YouTube, social media, programmatic advertising, SEO, email marketing, and emerging AI-driven acquisition channels
- Identify, test, and scale new acquisition channels
- Develop channel-specific strategies that speak to different creator personas: from complete beginners building their first apps to experienced enterprise leaders looking for faster workflows
- Launch and optimize global paid acquisition campaigns across search, social, influencer partnerships, and programmatic channels with significant budget responsibility
- Build and refine attribution models that capture the complex, multi-touch journeys of creators who might discover Replit through educational content but convert weeks later for a specific project
- Partner with data science and engineering teams to implement measurement frameworks that track everything from first code execution to team collaboration adoption
- Develop sophisticated testing frameworks for creative, messaging, and landing page optimization across diverse creator segments
- Design and execute lifecycle marketing programs that guide creators from their first "Hello, World" through advanced AI-assisted app deployment
- Build automated nurture sequences that adapt to different learning paths—whether someone's building their first website or deploying enterprise infrastructure
- Optimize in-product conversion flows, onboarding experiences, and feature adoption campaigns that showcase Replit's AI capabilities
- Create expansion campaigns that help individual creators discover team features and introduce teams to enterprise capabilities
- Collaborate closely with product teams to identify and optimize growth opportunities within Replit's core platform experience
- Partner with engineering to build growth infrastructure, marketing automation systems, and experimentation frameworks that scale with our rapid growth
- Work with sales and customer success teams to align marketing qualified leads with sales processes, particularly for B2B segments
- Support content and community teams with data-driven insights about what resonates with different creator segments.
Requirements
- 7+ years of growth marketing, performance marketing, or growth product experience at high-growth technology companies
- Proven track record scaling paid acquisition channels with budgets of $1M+ annually
- Experience marketing to both consumer and business audiences
- Background working with complex, multi-stakeholder buying environments
- Bonus Points: Experience marketing developer tools, coding education platforms, or AI-powered software; Background in growth at companies with both a PLG and SLG motion; Experience with community-driven growth, creator marketing, or developer advocacy; Understanding of AI/ML products and emerging technology categories; Track record implementing account-based marketing for technical B2B audiences
Benefits
- Competitive Salary & Equity
- 401(k) Program
- Health, Dental, Vision and Life Insurance
- Short Term and Long Term Disability
- Paid Parental, Medical, Caregiver Leave
- Commuter Benefits
- Monthly Wellness Stipend
- Autonomous Work Environment
- In Office Set-Up Reimbursement
- Flexible Time Off (FTO) + Holidays
- Quarterly Team Gatherings
- In Office Amenities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth marketingperformance marketingpaid searchSEOemail marketingprogrammatic advertisingdata-driven insightsattribution modelslifecycle marketingaccount-based marketing
Soft skills
strategic developmenttactical executioncollaborationoptimizationtesting frameworkscommunicationcreativityanalytical thinkingproblem-solvingstakeholder management
