Growth Marketing

• Lead the strategy, execution, and optimization of all marketing initiatives spanning ABM, demand generation, brand, and marketing operations.
• Manage and align a small cross-functional team to strengthen sales enablement, deliver measurable pipeline growth, and build brand authority.
• Develop, execute, and manage ABM and multi-channel campaigns targeting enterprise and mid-market accounts.
• Partner with Sales to support targeted marketing efforts based on account targeting.
• Manage Content & Events Manager and ensure alignment, strategic engagement, pipeline creation, and account penetration.
• Develop and own integrated marketing strategy, GTM plans, and ABM plays in partnership with Sales leadership.
• Evolve brand positioning, messaging architecture, and competitive differentiation to increase brand visibility and leadership.
• Partner with Marketing Operations Specialist to ensure CRM hygiene and account data quality for ABM targeting.
• Oversee website performance and SEO improvements to drive inbound interest from ICP accounts.
• Ensure tech stack integrations support campaign execution, personalization, and measurement.
• Hire, manage, and develop a Marketing Operations resource and Content & Events Manager.
• Drive cross-functional alignment with Sales, Operations, and Executive leadership to ensure marketing efforts support revenue goals.

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Growth Marketing Manager