User Acquisition Manager
World Golf Tour
SQL
Senior Manager, Growth Marketing
Quick-Wins
full-time
Posted on:
Location Type: Hybrid
Location: California, Colorado • 🇺🇸 United States
Visit company websiteSalary
💰 $130,000 per year
Job Level
Senior
About the role
- Lead the strategy, execution, and optimization of all marketing initiatives spanning ABM, demand generation, brand, and marketing operations.
- Manage and align a small cross-functional team to strengthen sales enablement, deliver measurable pipeline growth, and build brand authority.
- Develop, execute, and manage ABM and multi-channel campaigns targeting enterprise and mid-market accounts.
- Partner with Sales to support targeted marketing efforts based on account targeting.
- Manage Content & Events Manager and ensure alignment, strategic engagement, pipeline creation, and account penetration.
- Develop and own integrated marketing strategy, GTM plans, and ABM plays in partnership with Sales leadership.
- Evolve brand positioning, messaging architecture, and competitive differentiation to increase brand visibility and leadership.
- Partner with Marketing Operations Specialist to ensure CRM hygiene and account data quality for ABM targeting.
- Oversee website performance and SEO improvements to drive inbound interest from ICP accounts.
- Ensure tech stack integrations support campaign execution, personalization, and measurement.
- Hire, manage, and develop a Marketing Operations resource and Content & Events Manager.
- Drive cross-functional alignment with Sales, Operations, and Executive leadership to ensure marketing efforts support revenue goals.
Requirements
- Bachelor's degree in marketing, business, or related field.
- 6+ years of experience in growth marketing, account-based marketing, and demand generation.
- Proven ability to launch and scale ABM programs within lean teams targeting enterprise or mid-market accounts.
- Background in industrial B2B industries (supply chain and logistics, manufacturing, utilities, etc.) is strongly preferred.
- Expertise in digital channels, SEO strategy, and marketing operations best practices.
- Strong analytical skills with the ability to translate data into actionable insights and account plays.
- Excellent collaboration skills and proven ability to influence stakeholders.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
account-based marketingdemand generationdigital marketingSEO strategymarketing operationscampaign managementdata analysispipeline growthbrand positioningGTM plans
Soft skills
collaborationinfluencingleadershipteam managementstrategic thinkinganalytical skillscommunicationcross-functional alignmentstakeholder engagementproblem-solving
Certifications
Bachelor's degree in marketingBachelor's degree in businessrelated field certification
